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John Hardy to Open First U.S. Location in New York

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Company rents out entire building in Soho.

John Hardy, a Hong Kong-based jewelry brand, will open its first U.S. location after signing a lease to take over all three floors of a Soho building in New York City, the Commercial Observer reports. Real estate broker Matthew Seigel told the news outlet that the company picked Soho “because of the heavy foot traffic in the retail-focused neighborhood,” noting that the 118 Prince St. location “stood out particularly because it is a one-purpose building – something that’s a rarity on the street.” All three floors total 3,600 square feet, and asking rent on the ground floor was $1,200 per square foot, the article says.

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