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JSA Issues Guidance for Jewelers on Responding to ‘Active Shooters’

‘Employers should share this information with their employees so that all jewelry firms can be ready to face such a dangerous threat,’ JSA stated.

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The Jewelers’ Security Alliance has sent an advisory to its members providing “active shooter recommendations for jewelers.”

The bulletin followed mass shootings over the weeeknd in El Paso, TX, and Dayton, OH, that claimed at least 31 lives.

In the advisory, JSA reprinted a reference guide issued by the U.S. Department of Homeland Security about active shooter events.

“Employers should share this information with their employees so that all jewelry firms can be ready to face such a dangerous threat,” JSA stated.

There have been 297 incidents in the U.S. so far in 2019, according to Mass Shooting Tracker. There were 418 in 2018.

According to the guide:

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An active shooter is an individual who is engaged in killing or attempting to kill people in a confined and populated area; in most cases, active shooters use firearms(s) and there is no pattern or method to their selection of victims.

  • Victims are selected at random
  • Event is unpredictable and evolves quickly
  • Knowing what to do can save lives

When an active shooter is in your vicinity, you must be prepared both mentally and physically to deal with the situation.

You have three options:

1 RUN

  • Have an escape route and plan in mind
  • Leave your belongings behind
  • Evacuate regardless of whether others agree to follow
  • Help others escape, if possible
  • Do not attempt to move the wounded
  • Prevent others from entering an area where the active shooter may be
  • Keep your hands visible
  • Call 911 when you are safe

2 HIDE

  • Hide in an area out of the shooters view
  • Lock door or block entry to your hiding place
  • Silence your cell phone (including vibrate mode) and remain quiet

3 FIGHT

  • Fight as a last resort and only when your life is in imminent danger
  • Attempt to incapacitate the shooter
  • Act with as much physical aggression as possible
  • Improvise weapons or throw items at the active shooter
  • Commit to your actions . . . your life depends on it

The first officers to arrive on scene will not stop to help the injured. Expect rescue teams to follow initial officers. These rescue teams will treat and remove injured.

Once you have reached a safe location, you will likely be held in that area by law enforcement until the situation is under control, and all witnesses have been identified and questioned. Do not leave the area until law enforcement authorities have instructed you to do so.

When law enforcement arrives:

  • Remain calm and follow instructions
  • Drop items in your hands (e.g., bags, jackets)
  • Raise hands and spread fingers
  • Keep hands visible at all times
  • Avoid quick movements toward officers, such as holding on to them for safety
  • Avoid pointing, screaming or yelling
  • Do not ask questions when evacuating

Information to provide to 911 operations:

  • Location of the active shooter
  • Number of shooters
  • Physical description of shooters
  • Number and type of weapons shooter has
  • Number of potential victims at location

 

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The Big Survey 2019: Top Jewelry Brands Revealed

This year marks a three-peat.

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WE ASKED OUR 802 Big Survey respondents, “What are the three best performing brand-name jewelry lines that you carry?”, and these were the top 20 brands mentioned. Interestingly, Gabriel & Co. and Stuller made it a three-peat, claiming the top two spots in our rankings for the third year in a row. Allison-Kaufman moved up a spot from 4 to 3, and Simon G. was a big leaper, jumping all the way to number 5 from 20 in 2018. (Total votes included in parentheses)

2019 RANK / BRAND2018 RANKCHANGE IN RANK
1. Gabriel & Co. (64)1
2. Stuller (41)2
3. Allison-Kaufman (29)4up 1
4. Hearts On Fire (18)3down 1
5. Simon G. (15)20up 15
6 tie. Pandora (14)6
6 tie. Ostbye (14)10up 4
8 tie. John Hardy (13)9up 1
8 tie. Lashbrook (13)15up 7
10 tie. Benchmark (12)8down 2
10 tie. Frederic Duclos (12)11up 1
12 tie. Roberto Coin (11)23up 11
12 tie. Sylvie Collection (11)22up 10
12 tie. ASHI Diamonds (11)23up 11
15 tie. Berco (10)23up 8
15 tie. Tacori (10)outside top 25 
17 tie. ArtCarved (9)7down 10
17 tie. Le Vian (9)outside top 25 
17 tie. Officina Bernardi (9)outside top 25 
17 tie. SDC Creations (9)15down 2
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Jewelry Brand Opens 2 Brick-and-Mortar Stores Following $13M Investment Round

They’re located in New York.

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AUrate, a New York based direct-to-consumer fine jewelry brand, plans to use part of the $13 million that it recently raised to build a brick-and-mortar presence.

The company is opening two permanent stores in New York City, Women’s Wear Daily reports. They’ll be located in SoHo and on Madison Avenue.

They’ll “feature experiential technology that introduces consumers to the raw materials and production methods enlisted to create Aurate jewelry,” according to the report.

They were set to open Oct. 12.

AUrate announced in late June that it had completed a $13 million investment round. With the Series A funding, led by Michael Platt of BlueCrest Capital, the company said it planned to expand its online and offline operations and direct investment in technology. Additional participants included Point King Capital, Arab Angel Fund and Drake Management.

AUrate soft-launched in 2015, when co-founders Bouchra Ezzahraoui and Sophie Kahn held full-time jobs at Goldman Sachs & Marc Jacobs, respectively.

The brand was officially launched in 2017, with both online and offline stores. The co-founders went on to raise $2.6M in a seed round.

Read more at Women’s Wear Daily

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De Beers Lab-Grown Diamonds to Make Brick-and-Mortar Debut

It’s a test run that will begin this month.

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Lab-grown diamonds from De Beers-owned Lightbox will soon be available at certain Bloomingdale’s and Reeds Jewelers stores.

It’s a test run that will begin this month, Forbes reports. The effort marks Lightbox’s brick-and-mortar debut.

Lightbox pieces are lab-grown diamonds set in accessibly priced fashion jewelry. They’ve been sold since September 2018 online and in pop-up shops.

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The pieces will be sold at Bloomingdale’s 59th Street flagship in New York and its San Francisco location store. And they’ll be available at 30 Reeds Jewelers, primarily in the Southeast, Forbes reports.

The trial is expected to last as long as six months.

Lightbox debuted in 2018 with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. It started with pink, blue and white lab-grown diamonds in a selection of earring and necklace designs, and the company later said it was expanding the line with bracelets and stackable rings.

Bruce Cleaver, CEO of De Beers, said last year that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”

The move to brick-and-mortar is no surprise. Lightbox Managing Director Steve Coe announced at the JCK Las Vegas show in June that he expected to begin market testing the brand in retail stores this year. After the company’s $94 million plant in Gresham, OR, goes online in 2020, production will increase and the brand will be offered to a broad range of retailers by 2021. Color offerings and jewelry-design styles will likely be expanded as well.

Coe said consumer research has backed up the De Beers belief that laboratory-grown diamonds work best as fashion accessories for everyday wear, and not for significant occasions, such as engagement, for which consumers say they prefer natural diamonds.

Read more at Forbes

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