As the search for Nancy Guthrie enters its third week, the Jewelers’ Security Alliance (JSA) has stepped forward with a call to action for the trade.

Nancy Guthrie, the missing mother of news anchor Savannah Guthrie and jewelry designer and author Annie Guthrie.
JSA is offering a reward of up to $10,000 for information leading to the arrest of those responsible for the home invasion and abduction of 84-year-old Nancy Guthrie from her home in the Catalina Foothills in Pima County, AZ. Guthrie was last seen the evening of Jan. 31. She is the mother of Today show co-anchor Savannah Guthrie, a detail that has brought national attention to the case.
Her disappearance occurred at the outset of the 2026 Tucson Gem, Mineral & Fossil Showcase, when more than 100,000 industry professionals were in the city for the Jan. 28–Feb. 16 shows.
Advertisement
In its alert, JSA cited the Guthrie family’s “ties to the jewelry industry” as the reason for issuing the reward and is urging anyone who attended the 2026 Tucson Gem and Jewelry Shows and may have information to come forward. The organization is also asking show attendees to forward the alert to international colleagues who may have been in Tucson during that time.
Anyone with information is asked to contact JSA at [email protected] or (212) 687-0328. All calls and emails will remain anonymous and confidential.
While JSA has declined to elaborate on the family’s connection to the trade, that link appears to be Annie Guthrie, Nancy’s oldest daughter and Savannah’s sister, a Tucson-based jewelry designer and writer. Annie is the author of “Instant Gratification Jewelry” and has built a career that bridges the literary and jewelry worlds. According to her bio, she serves as marketing and publicity director for Kore Press and operates a commission-only jewelry business at the Splinter Brothers & Sisters Warehouse.

Footage captured by Nancy Guthrie’s Nest doorbell camera shows the individual wanted in connection with her abduction. Guthrie, the mother of Today co-anchor Savannah Guthrie and jewelry designer Annie Guthrie, was last seen at her home near Tucson, Arizona, on Jan. 31.
A graduate of the University of Arizona with a B.A. in poetry, Annie earned her M.F.A. from Warren Wilson College. She is also the author of the poetry collection “The Good Dark” and has received numerous honors, including the Academy of American Poets Prize, the TPAC Individual Artist Grant and an Arizona Commission on the Arts Fellowship in Poetry. Furthermore, she has taught the discipline of “Oracular Writing” since 2009 at the University of Arizona Poetry Center. According to published reports, Annie and her husband were the last people to see Nancy before she disappeared.
The FBI is separately offering a $100,000 reward for information leading to a resolution in the case. Authorities describe the suspect, captured on a doorbell camera, as a masked male approximately 5-foot-9 to 5-foot-10 with an average build, seen carrying a black 25-liter Ozark Trail Hiker backpack. Nancy Guthrie is described as 5 feet 4 inches tall, approximately 150 pounds, with brown hair and blue eyes.
For jewelry retailers and industry members, it’s a sobering reminder that our community extends beyond the show floor in Tucson. If you saw something, no matter how insignificant it may seem, now is the time to report it.
Advertisement