Press Releases

JTV Expands Reach with Launch on The Roku Channel

Enhancing viewer accessibility with 24/7 live streaming.

Published

1 month ago

November 6, 2025

Press Releases

(PRESS RELEASE) KNOXVILLE, TN — JTV (Jewelry Television), one of the nation’s largest jewelry retailers and broadcast networks, is thrilled to announce its availability on The Roku Channel. This expansion gives jewelry enthusiasts an enhanced way to experience JTV’s 24/7 live programming, now accessible as a standalone streaming channel.

JTV on The Roku Channel is now accessible directly through The Roku Channel’s Live TV Channel Guide, providing viewers with the same engaging, live shopping experience that millions of customers have grown to love on cable, satellite, JTV.com, and the JTV App. Whether discovering exquisite jewelry at exceptional prices, exploring the latest jewelry trends, or connecting with beloved JTV hosts, fans can now enjoy the excitement of JTV live on The Roku Channel.

“Our customers have made it clear – they want more ways to watch and shop JTV,” said Burt Bagley, Senior Vice President of Content Distribution at JTV. “The launch of JTV on The Roku Channel is a major step forward in meeting our customers where they shop. We are excited that JTV can now be watched on one of the most popular streaming platforms in the world. With over 30 years of experience and expertise, JTV continues to deliver quality products at great value.”

In addition to the new live channel, the JTV+ app on Roku will continue to offer a wide range of on-demand programming, product discovery, and direct shopping experiences, allowing customers to explore and purchase their favorite pieces at any time.

This launch underscores JTV’s ongoing commitment to innovation in video commerce and multi-platform engagement. By expanding into Roku’s growing streaming ecosystem, JTV continues to bridge the worlds of traditional broadcast, digital, and interactive shopping, making shopping for jewelry more accessible than ever before.

To watch JTV on Roku:

Tune into the JTV through Roku’s Live TV Channel Guide
Or explore on-demand shopping through the JTV+ Roku App

For more information, visit JTV.com and JTV’s social media channels: Facebook, Instagram, YouTube, X, Pinterest, TikTok, and LinkedIn. To find all the ways you can shop JTV, visit JTV.com/TV.

Related Topics: innovation Jewelry Television JTV Roku Channel trends TV Video

click to Comment(Comment)

Up Next

PICCHIOTTI Launches New “Ultimate Masterpiece” Commercials, Highlighting Xpandable™ Collection

Don't Miss

KIRA Jewels Reports Rising Demand for Larger Fancy Shapes as Retailers Expand Lab-Grown Diamond Offerings

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.