Press Releases Julianne Moore, Adwoa Aboah Reveal New John Hardy Brand Platform Published 5 years ago on October 17, 2017 By INSTORE Staff Share Tweet It’s called ‘Made for Legends.’ (Press Release) John Hardy has launched a new brand platform and advertising campaign featuring Julianne Moore and model/activist Adwoa Aboah. The “Made for Legends” campaign celebrates dramatic, powerful and inspiring women, as brought to life by these strong females of character and substance, demonstrating the power of jewelry as a means of expression. Adwoa Aboah Aboah and Moore lead the “Made for Legends” platform with their shared values of purposefulness, passion and fearlessness — Moore through her storied multi-decade acting career and role as a mother, and Aboah through her authentic voice in activism, particularly with her organization Gurls Talk. The campaign was shot by celebrated photographers Luigi Murenu and Iango Henzi with make-up artist Gucci Westman, all under the creative direction of MATTE Projects. “Your legacy is more than what you’ve accomplished – it’s your story, your myth,” Moore said. Advertisement Aboah stated: “Vulnerability to me is pure strength. Self-love, that’s really powerful – I love the idea of gifting yourself. I cover myself in jewelry; I’m obsessed. Jewelry feels like it has got some soul — it’s not afraid to be different. It’s legendary.” Jas Rewkiewicz, creative director at MATTE, said, “We were inspired by the spirit of John and Cynthia Hardy and the strength of the John Hardy woman. ‘Made for Legends’ is a call for women to live on their own terms and build their legend – embodied by modern day icons, Julianne Moore and Adwoa Aboah. Masterfully lensed by Luigi and Iango, the campaign is made to cut through the noise: where jewelry advertising often plays it safe, we weren’t afraid to be dramatic, inspiring and powerful.” Moore Related Topics: John Hardy click to Comment(Comment) Up Next Forevermark Launches Forevermark Tribute Collection for Holiday Season Don't Miss Istanbul Jewelry Show Draws Thousands in Its 45th Year Advertisement SPONSORED VIDEO Thinking of Liquidating? Wilkerson’s Got You Covered Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.” You may like Promoted Headlines Thinking of Liquidating? Wilkerson’s Got You Covered Wilkerson Build Your Brand with AI-Driven Custom Diamond Reports Sarine North America Inc. How Dora Makes Your Store The Wedding Band Destination DORA Advertisement Latest Trending Videos Gem Quiz14 hours ago Here’s the Answer to June’s Gem Quiz Best of The Best15 hours ago North Carolina Jeweler Develops New Online Brand Products17 hours ago Rock Candy, Astrology and Bees Are Among the Inspirations for The Latest Jewelry Collections Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Sponsored Content2 weeks ago Thinking of Liquidating? Wilkerson’s Got You Covered Sponsored Webinars3 weeks ago How Jewelry Retailers Should Approach Fairmined Gold Sponsored Webinars1 month ago GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Ask INSTORE1 week ago How to Respond to Specific Jewelry Requests from Clients, And More of Your Questions Answered Press Releases1 week ago Smiling Rocks Wins the Butterfly Mark from Positive Luxury David Geller6 days ago Your Next Staff Member Could Be Found in Your Own Community Best of The Best15 hours ago North Carolina Jeweler Develops New Online Brand Editor's Note2 days ago Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!