Connect with us

Press Releases

Julianne Moore, Adwoa Aboah Reveal New John Hardy Brand Platform

mm

Published

on

It’s called ‘Made for Legends.’

(Press Release) John Hardy has launched a new brand platform and advertising campaign featuring Julianne Moore and model/activist Adwoa Aboah.

The “Made for Legends” campaign celebrates dramatic, powerful and inspiring women, as brought to life by these strong females of character and substance, demonstrating the power of jewelry as a means of expression. INSTORE Aboah

Adwoa Aboah

Aboah and Moore lead the “Made for Legends” platform with their shared values of purposefulness, passion and fearlessness — Moore through her storied multi-decade acting career and role as a mother, and Aboah through her authentic voice in activism, particularly with her organization Gurls Talk.

The campaign was shot by celebrated photographers Luigi Murenu and Iango Henzi with make-up artist Gucci Westman, all under the creative direction of MATTE Projects.

“Your legacy is more than what you’ve accomplished – it’s your story, your myth,” Moore said.

Advertisement

Aboah stated: “Vulnerability to me is pure strength. Self-love, that’s really powerful – I love the idea of gifting yourself. I cover myself in jewelry; I’m obsessed. Jewelry feels like it has got some soul — it’s not afraid to be different. It’s legendary.”

Jas Rewkiewicz, creative director at MATTE, said, “We were inspired by the spirit of John and Cynthia Hardy and the strength of the John Hardy woman. ‘Made for Legends’ is a call for women to live on their own terms and build their legend – embodied by modern day icons, Julianne Moore and Adwoa Aboah. Masterfully lensed by Luigi and Iango, the campaign is made to cut through the noise: where jewelry advertising often plays it safe, we weren’t afraid to be dramatic, inspiring and powerful.”INSTORE Moore 2

Moore

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular