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Just Hear Those Sleigh Bells Jingling.

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Just hear those sleigh bells jingling, ring-ting-tingling, too.

And if you don’t hear them, you should. They should be getting louder every day. The holidays are coming, hard and fast, and the key to having your best season ever is to be prepared. And to really get your cash register ring-ting-tingling, you’ve got to start preparing … this instant! This issue, we’ve done all we could to help you get ready, providing a range of tools including a comprehensive preparations checklist for the months leading up to Christmas, a bushel of innovative promotions your store can try, a warning about the biggest danger most jewelers will face this holiday season, as well as a round-up of the hottest products of the season. (Yes, you should have done all of your holiday shopping by now. But when it comes to product mix, we figure you’re like the Hollywood producer who was asked about a deal being set. ?Of course, it’s set,? he said. ?It’s just not set-set.? So if you’re holiday shopping is done, but not done-done, we hope you’ll enjoy our list of 12 holiday must-buys for your store.) 

This issue, we’re also introducing two new columns. The first, ?True Tales?, will focus on the strange things that happen every day in American jewelry stores. The other is ?To Do Or Not To Do??, in which we will ask the retail jeweler members of Instore’s Professional Retail Panel a key question about their business. This month, we ask ?Do you or do you not do direct telephone marketing to your customers?? Turn to page 44 for the (probably surprising) results. Send your feedback to us at Click here[email protected]’>Click here  

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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David Squires

Just Hear Those Sleigh Bells Jingling.

Published

on

Just hear those sleigh bells jingling, ring-ting-tingling, too.

And if you don’t hear them, you should. They should be getting louder every day. The holidays are coming, hard and fast, and the key to having your best season ever is to be prepared. And to really get your cash register ring-ting-tingling, you’ve got to start preparing … this instant! This issue, we’ve done all we could to help you get ready, providing a range of tools including a comprehensive preparations checklist for the months leading up to Christmas, a bushel of innovative promotions your store can try, a warning about the biggest danger most jewelers will face this holiday season, as well as a round-up of the hottest products of the season. (Yes, you should have done all of your holiday shopping by now. But when it comes to product mix, we figure you’re like the Hollywood producer who was asked about a deal being set. ?Of course, it’s set,? he said. ?It’s just not set-set.? So if you’re holiday shopping is done, but not done-done, we hope you’ll enjoy our list of 12 holiday must-buys for your store.) 

This issue, we’re also introducing two new columns. The first, ?True Tales?, will focus on the strange things that happen every day in American jewelry stores. The other is ?To Do Or Not To Do??, in which we will ask the retail jeweler members of Instore’s Professional Retail Panel a key question about their business. This month, we ask ?Do you or do you not do direct telephone marketing to your customers?? Turn to page 44 for the (probably surprising) results. Send your feedback to us at Click here[email protected]’>Click here  

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular