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Just Hear Those Sleigh Bells Jingling.

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Just hear those sleigh bells jingling, ring-ting-tingling, too.

And if you don’t hear them, you should. They should be getting louder every day. The holidays are coming, hard and fast, and the key to having your best season ever is to be prepared. And to really get your cash register ring-ting-tingling, you’ve got to start preparing … this instant! This issue, we’ve done all we could to help you get ready, providing a range of tools including a comprehensive preparations checklist for the months leading up to Christmas, a bushel of innovative promotions your store can try, a warning about the biggest danger most jewelers will face this holiday season, as well as a round-up of the hottest products of the season. (Yes, you should have done all of your holiday shopping by now. But when it comes to product mix, we figure you’re like the Hollywood producer who was asked about a deal being set. ?Of course, it’s set,? he said. ?It’s just not set-set.? So if you’re holiday shopping is done, but not done-done, we hope you’ll enjoy our list of 12 holiday must-buys for your store.) 

This issue, we’re also introducing two new columns. The first, ?True Tales?, will focus on the strange things that happen every day in American jewelry stores. The other is ?To Do Or Not To Do??, in which we will ask the retail jeweler members of Instore’s Professional Retail Panel a key question about their business. This month, we ask ?Do you or do you not do direct telephone marketing to your customers?? Turn to page 44 for the (probably surprising) results. Send your feedback to us at Click here[email protected]’>Click here  

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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David Squires

Just Hear Those Sleigh Bells Jingling.

Published

on

Just hear those sleigh bells jingling, ring-ting-tingling, too.

And if you don’t hear them, you should. They should be getting louder every day. The holidays are coming, hard and fast, and the key to having your best season ever is to be prepared. And to really get your cash register ring-ting-tingling, you’ve got to start preparing … this instant! This issue, we’ve done all we could to help you get ready, providing a range of tools including a comprehensive preparations checklist for the months leading up to Christmas, a bushel of innovative promotions your store can try, a warning about the biggest danger most jewelers will face this holiday season, as well as a round-up of the hottest products of the season. (Yes, you should have done all of your holiday shopping by now. But when it comes to product mix, we figure you’re like the Hollywood producer who was asked about a deal being set. ?Of course, it’s set,? he said. ?It’s just not set-set.? So if you’re holiday shopping is done, but not done-done, we hope you’ll enjoy our list of 12 holiday must-buys for your store.) 

This issue, we’re also introducing two new columns. The first, ?True Tales?, will focus on the strange things that happen every day in American jewelry stores. The other is ?To Do Or Not To Do??, in which we will ask the retail jeweler members of Instore’s Professional Retail Panel a key question about their business. This month, we ask ?Do you or do you not do direct telephone marketing to your customers?? Turn to page 44 for the (probably surprising) results. Send your feedback to us at Click here[email protected]’>Click here  

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular