Press Releases

Just Jules and Martin Flyer Launch Joint Bridal Collection

Published

7 years ago

May 2, 2017

INSTORE Staff

(PRESS RELEASE) Bohème, a non-traditional upscale bridal collection inspired by natural elements of the earth, is the joint creative venture between designer Julie Romanenko of “Just Jules” fame and Martin Flyer CEO Joshua Kaufman. Every artistic design is handcrafted and focused on the different textures of the precious metals, of which all are recycled. This elegant and organic collection will include refined yet detailed engagement rings as well as wedding and commitment bands. The engagement rings will feature high dome rose cuts as well as traditional round brilliant diamonds from .50-2.00ct and will be available in white, rose and yellow gold. The wedding bands will be offered as either a complement to the engagement rings or as stackers to enhance what she might already have.

Martin Flyer’s expertise in bridal has been thoroughly proven with its FlyerFit® brand and is further evident from the tag line “When Two Become One”. Joshua Kaufman’s sensibilities in the success of the FlyerFit® model naturally led him to cultivate an organic version based on Julie Romanenko’s pioneering designs for JUST JULES, which are fueled by nature and discovery. Bohème perfectly reflects the talents and synergy of both its artists. One example of this is in the Unity collection of wedding and commitment bands with different organic textures for both men and women. Unity invokes the concept of “becoming one” as each handcrafted pairing were created from one ring, artistically separated and can be worn independently of the other.

It is not hard to visualize the living beauty of Bohème; with design inspirations having names such as ‘Lava’ and ‘Twig’, a sense of motion and energy is ever present in each design for both men and women. The name of this collection is defined as a “carefree lifestyle unbounded by convention”, and Bohème designs are just that. The Bohème collection is sophisticated but approachable as the pairing combinations have a universal appeal. The rings are designed not only with Mother Nature, but human nature in mind.

Bohème is officially launching at JCKVEGAS 2017 And can be viewed in the following locations:

JCK, Las Vegas, Martin Flyer Salon 1311
CBG, Las Vegas, Martin Flyer Booth 703
COUTURE, Las Vegas, Just Jules Salon 813

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”