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Just Over Half of Surveyed Jewelry Retailers Report Gains in August

They share the categories and brands of jewelry that they sold best.

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Just Over Half of Surveyed Jewelry Retailers Report Gains in August
Berco 14K yellow gold engagement ring featuring a 2.00-carat oval center stone set in a hidden halo and cathedral shank with French-set diamonds (0.28 TCW), $3,000 (center stone not included), bercojewelry.com

All things bridal: Berco’s Finelli magnetic prototype display was devoured by my staff the minute they pulled it out of the box. They had sold three items off of it before even having looked at the price sheet. Picked it up at RJO’s most recent show in July!” — Erika G., Kearney, NE

  • T. Jazelle bracelets, Veer diamond bands and fashion from ASHI Diamonds. — Sue P., Escanaba, MI
  • Watches — Bulova and Citizen. — Stacey G., Edson, AB
  • Gold pendant chains and loose diamonds (lab and natural). Lab-grown diamonds supplied by Mercury Ring, most naturals supplied in-house from street purchases or RDI, GN Diamond, and Pancis Gems depending on the request. — Amy H., Jacksonville, FL
  • Custom rings with sapphire center stones — both Montana and Sri Lankan stones were very popular! — Ellie T., Chicago, IL
  • It’s a broken record! Lab diamond centers in engagement rings. We steer them away from lab melee in the engagement ring since we feel that the lab-grown diamonds will fade into a background niche. When, who can say. — Joe T., Lubbock, TX
  • Bridal from Bernard’s Jewelry Group in Boston and sterling silver jewelry in all categories. — Laurie C., Hyde Park, NY

Monthly SALES Survey

How Were Sales Last Month Compared to August 2024?

WAY UP 25% OR MORE: 20%
UP: 32%
SAME: 25%
DOWN: 16%
WAY DOWN 25% OR MORE: 7%

Total Brain Squad Responses: 98

  • Sales were varied in category, but we sold some nice pieces from Damaso Martinez and Goshwara. Appraisals and repairs dominated the month in as far as volume goes. — Marc M., Midland, TX
  • Lab diamonds in engagement rings continue to be a very hot item. We are selling diamonds from 1 carat to 4 carats mainly in fancy shapes of top quality (D to E and at least VVS). Quality is great and prices are affordable even in larger sizes. We are also doing well with sterling silver jewelry for Classic of New York. — James S., Lowell, IN
  • Diamond studs, flex diamond bangles, and Vahan. — Gene, John and Krista Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • Wedding bands and engagement rings from A. Jaffe and Benchmark Rings. — Nate Auerbach, Mark Allen Jewelers, Santa Rosa, CA
  • Best-selling by units was “gifts” followed by gold chains; by dollars, created diamonds followed by gold chains; by vendor, Shefi Diamonds followed by Stuller. — Mark and Monika Clodius, Clodius & Co. Jewelers, Rockford, IL
  • Simon G. fashion, Seiko automatic watches, new Christmas catalog pieces from Berco. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Custom wedding bands with colored lab diamonds (green was big), and Stuller men’s bands in 14K yellow gold. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Estate jewelry in price points across the board, lab-grown diamonds mounted in Stuller, Allison-Kaufman, Ostbye and ARKK mountings with natural or lab-grown melee. Malo wedding rings. — Edwin M., Brainerd, MN
  • Large side stones in engagement rings, lab-created! We are doing great with Frederick Goldman engagement ring styles and continue to do a large amount of custom work through Malakan. 14K yellow gold appears to be in the lead this year. — Cheryl K., Lincoln, NE
  • Lashbrook wedding bands did well! Men love the ability to create their own unique ring! — Doreen V., Bethlehem, PA
  • Wedding bands! His and hers! His by Frederick Goldman and hers made by our own shop at Hannoush Jewelers! — Mary Jo C., Rutland, VT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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