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Line Time: Skimp on the Flowers, Not the Diamond

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"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Line Time

Line Time: Skimp on the Flowers, Not the Diamond

mm

Published

on

"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular