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Line Time: Skimp on the Flowers, Not the Diamond

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"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Line Time

Line Time: Skimp on the Flowers, Not the Diamond

mm

Published

on

"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular