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Line Time: Skimp on the Flowers, Not the Diamond

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"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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Line Time

Line Time: Skimp on the Flowers, Not the Diamond

mm

Published

on

"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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