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Line Time: Skimp on the Flowers, Not the Diamond

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"OK, I know. Your 401(k) is now a 201(k)… But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you’ll have forever? When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. 
SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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