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JVC Announces the First Official Understanding the FTC Guidelines Book

It’s developed to help industry players develop their own compliant advertising and marketing practices.

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(PRESS RELEASE) The Jewelers Vigilance Committee announces its most recent digital resource for marketing and advertising in the jewelry industry – Understanding the FTC Guidelines. JVC created this book to decipher the complex laws and regulations that govern the manufacture, sale, and advertising of jewelry and help industry players develop their own compliant advertising and marketing practices.

Sponsored by The Smithee Group, a Growth Agency helping jewelry retailers and brands succeed in digital marketing and advertising, JVC is proud to offer this expert-level, all-in-one free book for download here.

The Federal Trade Commission writes the rules and tells our industry what is and isn’t considered deceptive advertising in their efforts to protect the U.S. consumer. Most of the rules for how to advertise jewelry changed recently. The lawyers at the JVC read all the fine print so you don’t have to. We are happy to present this easy to understand and fully up-to-date guide to advertising jewelry; it will be useful on a daily basis as you run your businesses. — Tiffany Stevens, JVC President, CEO & General Counsel

The Smithee Group is excited to support and collaborate with the JVC on the release of this amazing resource for the jewelry industry. At a time where marketing, advertising, and content is crucial for success we want jewelers to have the right information in a very digestible format! — Ben Smithee, The Smithee Group CEO

This book, in plain language, explains the specific ways you should word promotions – online and in print. Without the support of our members and The Smithee Group, JVC’s work on projects like this one would not be possible. If you are not already a member, please join today and become part of a community aligned with ethics and integrity. Visit jvclegal.org for information on membership and additional educational resources. To join the community and receive more updates, please follow us on social.

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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