Press Releases

JVC Announces the First Official Understanding the FTC Guidelines Book

It’s developed to help industry players develop their own compliant advertising and marketing practices.

Published

6 years ago

June 17, 2020

INSTORE Staff

(PRESS RELEASE) The Jewelers Vigilance Committee announces its most recent digital resource for marketing and advertising in the jewelry industry – Understanding the FTC Guidelines. JVC created this book to decipher the complex laws and regulations that govern the manufacture, sale, and advertising of jewelry and help industry players develop their own compliant advertising and marketing practices.

Sponsored by The Smithee Group, a Growth Agency helping jewelry retailers and brands succeed in digital marketing and advertising, JVC is proud to offer this expert-level, all-in-one free book for download here.

The Federal Trade Commission writes the rules and tells our industry what is and isn’t considered deceptive advertising in their efforts to protect the U.S. consumer. Most of the rules for how to advertise jewelry changed recently. The lawyers at the JVC read all the fine print so you don’t have to. We are happy to present this easy to understand and fully up-to-date guide to advertising jewelry; it will be useful on a daily basis as you run your businesses. — Tiffany Stevens, JVC President, CEO & General Counsel

The Smithee Group is excited to support and collaborate with the JVC on the release of this amazing resource for the jewelry industry. At a time where marketing, advertising, and content is crucial for success we want jewelers to have the right information in a very digestible format! — Ben Smithee, The Smithee Group CEO

This book, in plain language, explains the specific ways you should word promotions – online and in print. Without the support of our members and The Smithee Group, JVC’s work on projects like this one would not be possible. If you are not already a member, please join today and become part of a community aligned with ethics and integrity. Visit jvclegal.org for information on membership and additional educational resources. To join the community and receive more updates, please follow us on social.

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."