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JVC Announces the First Official Understanding the FTC Guidelines Book

It’s developed to help industry players develop their own compliant advertising and marketing practices.

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(PRESS RELEASE) The Jewelers Vigilance Committee announces its most recent digital resource for marketing and advertising in the jewelry industry – Understanding the FTC Guidelines. JVC created this book to decipher the complex laws and regulations that govern the manufacture, sale, and advertising of jewelry and help industry players develop their own compliant advertising and marketing practices.

Sponsored by The Smithee Group, a Growth Agency helping jewelry retailers and brands succeed in digital marketing and advertising, JVC is proud to offer this expert-level, all-in-one free book for download here.

The Federal Trade Commission writes the rules and tells our industry what is and isn’t considered deceptive advertising in their efforts to protect the U.S. consumer. Most of the rules for how to advertise jewelry changed recently. The lawyers at the JVC read all the fine print so you don’t have to. We are happy to present this easy to understand and fully up-to-date guide to advertising jewelry; it will be useful on a daily basis as you run your businesses. — Tiffany Stevens, JVC President, CEO & General Counsel

The Smithee Group is excited to support and collaborate with the JVC on the release of this amazing resource for the jewelry industry. At a time where marketing, advertising, and content is crucial for success we want jewelers to have the right information in a very digestible format! — Ben Smithee, The Smithee Group CEO

This book, in plain language, explains the specific ways you should word promotions – online and in print. Without the support of our members and The Smithee Group, JVC’s work on projects like this one would not be possible. If you are not already a member, please join today and become part of a community aligned with ethics and integrity. Visit jvclegal.org for information on membership and additional educational resources. To join the community and receive more updates, please follow us on social.

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SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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