Connect with us

Press Releases

JVC Announces the First Official Understanding the FTC Guidelines Book

It’s developed to help industry players develop their own compliant advertising and marketing practices.

mm

Published

on

(PRESS RELEASE) The Jewelers Vigilance Committee announces its most recent digital resource for marketing and advertising in the jewelry industry – Understanding the FTC Guidelines. JVC created this book to decipher the complex laws and regulations that govern the manufacture, sale, and advertising of jewelry and help industry players develop their own compliant advertising and marketing practices.

Sponsored by The Smithee Group, a Growth Agency helping jewelry retailers and brands succeed in digital marketing and advertising, JVC is proud to offer this expert-level, all-in-one free book for download here.

The Federal Trade Commission writes the rules and tells our industry what is and isn’t considered deceptive advertising in their efforts to protect the U.S. consumer. Most of the rules for how to advertise jewelry changed recently. The lawyers at the JVC read all the fine print so you don’t have to. We are happy to present this easy to understand and fully up-to-date guide to advertising jewelry; it will be useful on a daily basis as you run your businesses. — Tiffany Stevens, JVC President, CEO & General Counsel

The Smithee Group is excited to support and collaborate with the JVC on the release of this amazing resource for the jewelry industry. At a time where marketing, advertising, and content is crucial for success we want jewelers to have the right information in a very digestible format! — Ben Smithee, The Smithee Group CEO

This book, in plain language, explains the specific ways you should word promotions – online and in print. Without the support of our members and The Smithee Group, JVC’s work on projects like this one would not be possible. If you are not already a member, please join today and become part of a community aligned with ethics and integrity. Visit jvclegal.org for information on membership and additional educational resources. To join the community and receive more updates, please follow us on social.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular