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JVC to Launch Diamond Supply Chain Protection Kit

It’s sponsored by SGL Labs and the 2019 JCK Industry Fund.

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(PRESS RELEASE) JVC announces its new Diamond Supply Chain Protection Kit – an easy-to-use tool to help jewelry retailers protect their natural and laboratory-grown diamond supply chains.

This kit, which is sponsored by SGL Labs and the 2019 JCK Industry Fund, provides clarity on the diamond-related directives of the Federal Trade Commission’s recently revised Jewelry Guidelines and encourages best practices in our industry. In the kit, you will find: a handout that breaks down the exact wording you can and can’t use when advertising natural and laboratory-grown diamond advertising in print and online and two Supplier Code of Conduct and Disclosure Agreement templates – one for companies that use natural diamonds only and another for companies that use natural and laboratory-grown diamonds. Retailers can use these agreements as a tool during negotiations with new vendors or can personalize them to use with existing suppliers to ensure you secure solid assurances that the goods accepted into the supply chain are as represented.

JVC hopes industry professionals will use this free resource as part of their day-to-day business to educate themselves, their employees and their suppliers on the correct ways to advertise natural and laboratory-grown diamonds.

JVC’s CEO, President and General Counsel, Tiffany Stevens states, “JVC is dedicated to enabling a thriving jewelry trade. We have distilled the best practices of the majors, specifically how they protect their supply chains and conduct negotiation with vendors. We are so excited to launch this kit and offer that valuable information as an easy to use, free and high impact package to all jewelry retailers across the country.”

Steve Feldman, VP of sales & marketing for SGL Labs states: “As lab-grown diamonds enter the mainstream of our industry, new concerns and challenges surface that need to be addressed. As always, JVC is at the forefront of this effort.”

Stay tuned for this new industry resource launching in October.

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