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Karat Social Relaunches as the Karat Group to Align With Global Expansion and Elevated Vision

The Karat Group is a boutique marketing and brand growth firm specializing in luxury, jewelry, and lifestyle brands.

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(PRESS RELEASE) NEW YORK, NY / MILAN, IT — Karat Social, the concierge marketing and consulting firm for luxury jewelry brands, proudly unveils its new identity: The Karat Group. This rebrand marks a bold evolution that honors the company’s roots while embracing its global future.

“The evolution into The Karat Group is more than a rebrand. It’s a defining moment that celebrates where we began and boldly embraces where we’re headed,” said Marnelli Martin, Founder & CEO. “With roots in New York and new wings in Milan, our global expansion reflects our purpose: to elevate the world’s most extraordinary luxury brands with thoughtful strategy, timeless creativity, and unwavering conviction. We’re not just building marketing strategies. We’re crafting legacies, leading with heart, vision, and brilliance in every market we serve.”

The Karat Group is a boutique marketing and brand growth firm specializing in luxury, jewelry, and lifestyle brands. With fully customizable, end-to-end services, the firm is built to scale with each brand’s unique identity and growth stage.

Clients are supported by a powerhouse collective of industry-leading professionals specializing in paid media, digital advertising, e-commerce, sales strategy, and full-funnel marketing execution. From high-level business consulting and brand development to creative direction, photography, and videography — every touchpoint is intentionally crafted to elevate brand presence and influence. The firm’s world-class team, spanning SEO, social media, content creation, and performance marketing, delivers engaging creative and results-driven strategies that position luxury brands for lasting relevance and long-term growth.

“It’s like having your own in-house marketing team ready to deliver elevated expertise and exceptional value.”

As The Karat Group expands across the world’s fashion capitals, its mission remains clear: to build brands of lasting beauty and enduring legacy.

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Discover more at www.thekaratgroup.com.

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