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Karen Goracke Receives Women’s Jewelry Association’s Visionary Award

Karen Goracke was honored at WJA’s 2021 Awards for Excellence Gala in New York City.




Karen Goracke

Karen Goracke

(PRESS RELEASE) OMAHA, NE — Borsheims President and CEO Karen Goracke was presented with the Visionary Award at the Women’s Jewelry Association’s (WJA) 2021 Awards for Excellence Gala in New York City on Wednesday evening. The annual fundraising event brought together 250 guests in person and hundreds more virtually for a night of networking and celebration.

Being honored alongside Goracke was fashion industry titan and award-winning creator of New York Fashion Week, Fern Mallis. Themed Building Resilience Through Responsible Business, the event highlighted three important focus areas: diversity, equity and inclusion; responsible sourcing and sustainability; and leadership development for women.

In her acceptance speech, Goracke made a point to recognize her many sponsors, colleagues and mentors who have helped support and guide her throughout her distinguished career. In the audience to support her on Wednesday night were her husband of 30 years, two of her adult sons, and Sonny Sethi of Tara Pearls, one of her many mentors.

WJA’s mission to “help women in the jewelry and watch industries advance and develop professionally through networking, education, leadership development, and the provision of member services” means a great deal to Goracke. Having stepped into the jewelry industry more than 30 years ago as a young woman fresh out of college, Goracke understands how essential these things were to her professional development. With over 85% of Borsheims staff being female, the company has been a longtime champion for working mothers and a proponent of promoting women to leadership positions. Before being appointed President and CEO by Warren Buffett, Goracke served in several different roles, including Sales Associate, Inventory Supervisor, Buyer, and Director of Merchandising. This range of experience, paired with her involvement in various industry affiliations, has helped her acquire a breadth of knowledge not only of Borsheims but also of the worldwide jewelry industry.

Visit for photos of Goracke from the event.




It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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