Connect with us

Press Releases

Kate Winslet Will Give You a Watch If You Win This Longines Charity Auction

mm

Published

on

It runs through June 30.

(Press Release) On June 10, 2017, Swiss watchmaker Longines and the brand’s ambassador Kate Winslet teamed up at the brand’s Paris boutique to launch an exclusive and very limited timepiece collection: The Flagship Heritage by Kate Winslet. The occasion also marked the start of Longines’ online auction to benefit the Golden Hat Foundation, co-founded by Winslet in 2010. Proceeds of three of these highly timepieces will directly benefit the foundation, whose mission is to change the way people on the autism spectrum are perceived.

The online auction at www.longines.com/auction began on June 10 with an opening bid of US $25,000 on each timepiece, and the auction will continue until June 30 at 5:59 p.m. CEST. Three fortunate winning bidders will have the opportunity to receive their new timepiece directly from the British actress at her next public appearance with Longines.

Winslet has been a Longines Ambassador of Elegance since 2010, the same year she co-founded the Golden Hat Foundation. The foundation works to ensure that autistic individuals have access to an appropriate academic education, social supports and job training based on their abilities. To that end, the organization plans to establish innovative post-high school campuses designed to support individuals on the autism spectrum in an environment built around their individual needs and strengths. Proceeds from the three timepieces at auction will directly benefit the charity’s mission.

During a visit to the Longines headquarters in Switzerland in 2016, the actress was drawn to one piece in the Longines Museum – an original Flagship model. Taking this piece as an inspiration, Winslet collaborated with Longines to create a limited-edition watch to benefit her foundation. Like the new Flagship Heritage – 60th Anniversary 1957-2017 timepiece, the Flagship Heritage by Kate Winslet limited edition is a contemporary homage to this original museum piece, this time presented in a distinct golden tone that also pays tribute to the Golden Hat Foundation.

The Flagship Heritage by Kate Winslet features a brushed dial, 18 karat gold case, and camel calf leather strap and a 35 mm case that appeals to men and women in its scale. Each of the timepieces is inscribed on the case back with an edition number alongside the distinctive engraving of the Flagship Collection. The Flagship Heritage by Kate Winslet is equipped with a self-winding mechanical movement, calibre L609, along with a 42-hour power reserve. The sophisticated timepieces are also finished with a sapphire crystal and dauphine hands coated with Super-Luminova.

Winslet said, “I was given the permission to choose a watch, which was designed specifically for the Golden Hat Foundation. The style of the model really appealed to me and I instantly fell in love with it. All the profits of the selling of the model are going directly to the foundation. This project with Longines is helping raise awareness about a particular cause dear to my heart. Thanks to Longines’ involvement and the generosity of the donators, the foundation will keep on working towards achieving its goals.”

Advertisement

Juan-Carlos Capelli, vice president of Longines and head of international marketing, stated: “Longines is honored to have been given the opportunity to help the Golden Hat Foundation. We sincerely hope that the purchasers of the Flagship Heritage by Kate Winslet timepieces will be proud to own an exclusive Longines watch as well as contribute to the cause. The values of our brand have always led us to serve philanthropic purposes. Social responsibility remains today one of our priorities. Kate Winslet’s inspiring commitment truly translates our motto and philosophy of ‘Elegance is an Attitude.’”

 

IMAGE GALLERY (5 PHOTOS)

{igallery id=1544|cid=1586|pid=24|type=category|children=0|addlinks=0|tags=|limit=0}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular