Headlines

After Swapping Accusations, Kay Jewelers Pushing Discounts to Win Customers Back

“Incremental promotions” offered on top of planned discounts.

Published

5 years ago

June 20, 2016

INSTORE Staff

Kay Jewelers is rolling out discounts in an attempt to keep and regain customers in the wake of diamond-swapping accusations made against the national retailer, CBS News reports. The article says that Signet Jewelers, Kay’s parent company, has lost more than 20 percent of its market valuation during the past month since Buzzfeed reported on a flurry of customer complaints from customers alleging that Kay switched out their diamonds for lower-quality gems.

Signet CEO Mark Light is countering the bad publicity that spiraled from that report by offering promotions to get consumers back, including a 20 percent discount on all bridal jewelry as well as $100 in its rewards program for every $300 spent online or in stores.

“There are some promotions that we are doing to stimulate and excite the customers more,” reads a company statement sent to CBS News. “There are existing promotions in place and we have planned them, but there are some incremental promotions to make them even stronger.”

Read more at CBS News

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”