Kay Jewelers is rolling out discounts in an attempt to keep and regain customers in the wake of diamond-swapping accusations made against the national retailer, CBS News reports. The article says that Signet Jewelers, Kay’s parent company, has lost more than 20 percent of its market valuation during the past month since Buzzfeed reported on a flurry of customer complaints from customers alleging that Kay switched out their diamonds for lower-quality gems.
Signet CEO Mark Light is countering the bad publicity that spiraled from that report by offering promotions to get consumers back, including a 20 percent discount on all bridal jewelry as well as $100 in its rewards program for every $300 spent online or in stores.
“There are some promotions that we are doing to stimulate and excite the customers more,” reads a company statement sent to CBS News. “There are existing promotions in place and we have planned them, but there are some incremental promotions to make them even stronger.”
Read more at CBS News
Wilkerson Testimonials
Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic
Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”
