(PRESS RELEASE) NEW YORK, NY — KIRA Jewels, the world’s largest grower of CVD lab-grown diamonds and a global leader in consistent supply backed by the Kiran family’s four-decade diamond legacy, reports a significant rise in demand for larger fancy-shaped lab-grown diamonds across all retail segments.
Independent jewelers are increasingly seeking elongated fancy shape lab-grown diamonds including ovals, pears, emeralds and cushions, in the 4 –7 carat range, and major retailers and chain stores are expanding requests from 1–3 carats to 3-5 carats. While round brilliants remain steady sellers, fancy shapes continue to gain momentum among consumers drawn to distinctive styles and value in larger sizes.
With one of the largest polished lab-grown inventories in the world, KIRA has strategically invested in expanding its fancy-shape stock to meet these evolving market trends. Despite the higher complexity and yield loss involved in cutting elongated shapes, KIRA’s in-house manufacturing and vertical integration allow it to maintain consistent quality, scale and availability across all diamond categories.

“At KIRA, we listen closely to our partners, designers, manufacturers and retailers of every size, and we study the data to understand what is next in the marketplace,” said Mehul Vaghani, Founder & CEO of KIRA Jewels Inc. USA. “We’ve seen growing demand for larger, statement-making fancy shapes and have scaled our production and inventory to ensure customers can access these stones immediately, without compromise on quality.”
Backed by 4,000 CVD reactors and producing 250,000 polished carats monthly at its 1 million sq. ft. solar-powered facility, KIRA continues to lead the lab-grown diamond sector in innovation, scale and reliability. Its U.S. operation holds more than 150,000 certified stones available for next-day delivery and over 250,000 certified stones globally across all sizes and shapes.
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“KIRA was built to be a trusted resource for the entire jewelry ecosystem,” Vaghani continued. “Whether a retailer needs a single 5-carat oval or a manufacturer sourcing hundreds of matched pairs, we have the depth and diversity of inventory to deliver consistently.”
For more information on KIRA Jewels, visit here.