(PRESS RELEASE) In the words of Michelle Obama “You should never view your challenges as a disadvantage. Instead, it’s important for you to understand that your experience facing and overcoming adversity is actually one of your biggest advantages.” This has never been truer than for Kit Heath and its retail partners.
Kit Heath remains strong and open for business with a pared back office/fulfilment team that are able to operate safely together with colleagues working from home. “We are a small family run business that has been able to adapt quickly. Our loyal team worked tirelessly to handle the high volume of pre-Christmas sales. Those not in the office supported by driving forward new initiatives” explained Katie Nickell, co-founder and creative director.
A new Kit Heath Retailer trade website kitheathretailer.com was launched in January 2021 with upgraded functionality to make it even easier for retailers to order online and tap into free support materials.
Kit Heath have seen key accounts and key retailers with an omnichannel presence gain traction online and ecommerce sales flourish. To assist with the shift to more online sales, Kit Heath are offering retailers, the assets that they require to display the brand easily e.g. full product detail files, product images, logos, together with product, model and social media photography and web ready banners themed by collection or occasions.. Contact Sales@kitheath.com if this is something that you would like to explore further.
“The feedback we have had from our field sales team and retailers has been overwhelmingly positive and suggests that we found a sweet spot last year. Success bred success and we were able to bring in just the right amount of newness and on the back of this we ended the year with positive sales.”
Kit Heath is introducing new profiles to its iconic Desire Heart collection for Valentines, together with a small selection of new safe and highly commercial profiles to enhance existing collections.
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It is also generating more digital catalogues, new product videos and enhancing product imagery to support its field sales force and enable retailers to view its offer and meet agents virtually.
March will see a new digital catalogue introduced featuring current lines, new profiles and an updated price list.
“We are committed to supporting our valued retail partners and ensuring that we have everything in place for them. We need to ride out the current lockdown and gear up for a positive second half to the year and to this end we will introduce new collections, new graphics and new support materials to help our retailers have a very strong golden quarter. Discerning retailers who love silver will love Kit Heath” Katie Nickell.
