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Know a Jewelry Designer Nearby? Get an Exclusive

Contract with them to be their exclusive retail outlet, then market it.





Is there an up-and-coming designer in your area who could benefit from your merchandising and marketing expertise? Contract with them to be their exclusive retail outlet, recommends jewelry sales pro John Nicolosi. “Advertise this exclusivity with customers,” with a special emphasis on the fact “you can’t get these designs anywhere else,” he says. Perhaps offer to handle fulfillment for their online orders as well. There are numerous possibilities that could result in a mutually beneficial arrangement.

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Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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