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Know a Jewelry Designer Nearby? Get an Exclusive

Contract with them to be their exclusive retail outlet, then market it.

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Is there an up-and-coming designer in your area who could benefit from your merchandising and marketing expertise? Contract with them to be their exclusive retail outlet, recommends jewelry sales pro John Nicolosi. “Advertise this exclusivity with customers,” with a special emphasis on the fact “you can’t get these designs anywhere else,” he says. Perhaps offer to handle fulfillment for their online orders as well. There are numerous possibilities that could result in a mutually beneficial arrangement.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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