Brainstorms

Know a Jewelry Designer Nearby? Get an Exclusive

Contract with them to be their exclusive retail outlet, then market it.

Published

1 year ago

May 15, 2022

INSTORE Staff Instore May 2022 Issue

Is there an up-and-coming designer in your area who could benefit from your merchandising and marketing expertise? Contract with them to be their exclusive retail outlet, recommends jewelry sales pro John Nicolosi. “Advertise this exclusivity with customers,” with a special emphasis on the fact “you can’t get these designs anywhere else,” he says. Perhaps offer to handle fulfillment for their online orders as well. There are numerous possibilities that could result in a mutually beneficial arrangement.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”