Connect with us

Brainstorms

Know a Jewelry Designer Nearby? Get an Exclusive

Contract with them to be their exclusive retail outlet, then market it.

mm

Published

on

2-hands-holding-jigsaw-puzzle-each

Is there an up-and-coming designer in your area who could benefit from your merchandising and marketing expertise? Contract with them to be their exclusive retail outlet, recommends jewelry sales pro John Nicolosi. “Advertise this exclusivity with customers,” with a special emphasis on the fact “you can’t get these designs anywhere else,” he says. Perhaps offer to handle fulfillment for their online orders as well. There are numerous possibilities that could result in a mutually beneficial arrangement.

Most Popular