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Know a Jewelry Designer Nearby? Get an Exclusive

Contract with them to be their exclusive retail outlet, then market it.

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Is there an up-and-coming designer in your area who could benefit from your merchandising and marketing expertise? Contract with them to be their exclusive retail outlet, recommends jewelry sales pro John Nicolosi. “Advertise this exclusivity with customers,” with a special emphasis on the fact “you can’t get these designs anywhere else,” he says. Perhaps offer to handle fulfillment for their online orders as well. There are numerous possibilities that could result in a mutually beneficial arrangement.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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