In his new series "Over the Counter," fourth-generation jeweler Kyle Bullock of Bullock's Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In the latest episode, a jeweler learns a lesson about love and pain. Bullock speaks with Erin Conroy of Steven's Jewelry and Engraving in O'Fallon, MO, and shares one of her most inspiring tales.
Check out a quick excerpt -- just over a minute -- above. Erin tries to help a man find the perfect pair of earrings for his wife, and eventually finds out what he means by "perfect."
Or watch the full episode below.
PODCAST EPISODE S1E3: THE BLUE EARRINGS (12:17 MINUTES)
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.