“Anything you pay to have something done wrong is ALWAYS too much, isn’t it?”
WHY TO SAY IT: We all know why watch repairs take time and cost so much. But customers usually don’t. So the next time a customer wants to know “Why so long?” or “Why so much?” explain that watch repair is a “lost art” and note the volume of work involved to make sure the job is done right, finishing with the line above.
This article originally appeared in the July 2017 edition of INSTORE.
JEWELER SUCCESS STORIES
Wilkerson Steps in When It’s Time to Step Back
Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.
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