E-commerce has important downsides.

Brick-and-mortar jewelry retailers often wonder how to respond to the growing presence of online diamond retailers.

In the video below, Aleah Arundale offers one approach to try.

The main idea is to point out that ordering something as valuable as a diamond online brings quite a few risks. Buying from a trusted local jeweler, on the other hand, is a much safer endeavor.

Take a look:

ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at This email address is being protected from spambots. You need JavaScript enabled to view it. or calling (800) 882-8900.

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