Convince them to give you 24 hours.

You won't always have the exact diamond a customer wants — but that shouldn't mean you lose the sale.

The key is to convince the potential buyer to give you a day to get the right gemstone from a supplier.

In the video below, Aleah Arundale offers some phrasing designed to "get them excited to come back in." The point is to build trust by emphasizing the quality of your relationships in the industry.

Take a look:


ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at This email address is being protected from spambots. You need JavaScript enabled to view it. or calling (800) 882-8900.


 
JEWELER SUCCESS STORIES

Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


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