Convince them to give you 24 hours.
You won't always have the exact diamond a customer wants — but that shouldn't mean you lose the sale.
The key is to convince the potential buyer to give you a day to get the right gemstone from a supplier.
In the video below, Aleah Arundale offers some phrasing designed to "get them excited to come back in." The point is to build trust by emphasizing the quality of your relationships in the industry.
Take a look:
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.