“I wish we could do that ...”

When to use it: With a customer who is trying to negotiate a better price or one who is asking for an unreasonable allowance for an error.

Why? Instead of creating an adversarial scenario, these words actually compliment a customer for his intelligence. Do they always work? No. But they work frequently enough to remember. 

Source: Rick Segel, Retail Business for Dummies


This article originally appeared in the February 2018 edition of INSTORE.

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JEWELER SUCCESS STORIES

“Halfway Through the Sale, We Already Did a Year’s Worth of Volume”

Torin Bales says he was “blown away” by Wilkerson’s results after the company ran his retirement sale. “When you hire a consultant, you have to let them take control,” says the Texas retailer. After all, if you’re like most jewelers, you only retire once. Get the maximum return on your life’s investment. Turn to Wilkerson & Associates and let your new life begin!

 


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