“Please save me from buying this for myself.”

When to say it? When showing a favorite new piece to a favorite old customer.

Why say it? It’s a fun way to share your enthusiasm for new jewelry while also implying the customer can afford this piece more than you can.

Source: INSTORE


This article originally appeared in the April 2018 edition of INSTORE. 

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How to Put the Profit Back in Your Diamond Business

Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.

 


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