Instead of having a designer come in and do a trunk show, have it last a week or so and call it a “residency,” like they do in Las Vegas, when superstars do a Vegas concert series.

This article originally appeared in the April 2018 edition of INSTORE. 

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How to Put the Profit Back in Your Diamond Business

Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.


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