When someone asks for a discount, ask how much they’re willing to pay for that item. Sometimes they’ll pay more than you’d think. Or, think of alternatives such as, “I can’t on that item because we just got it in, but I can on this similar older item that I want to get rid of.” Linda Griffiths, Hoover’s Jewelers, Kearney, NE
This article originally appeared in the June 2018 edition of INSTORE.
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.