Instead of having a jewelry designer come in and do a trunk show, have it last a week or even more and call it a “residency," like they do in Las Vegas, when superstars book themselves in for an extended concert series.


This article originally appeared in the July 2018 edition of INSTORE.    

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JEWELER SUCCESS STORIES

Wilkerson Steps in When It’s Time to Step Back

Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.

 


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