From aged inventory to stale marketing, toss out what’s old to move ahead
Out with the old, in with the new!
It’s not just the theme of the season; it’s the theme of this issue. What’s slowing down your store this spring — old inventory, old showroom décor, old ideas? We tackle all of those and more.
In our big story, managing editor Eileen McClelland shares 13 sale concepts for clearing the dogs from your showcases, moving estate jewelry or even simply priming the sales pump (with five additional ideas available online at instoremag.com). Then, in our second lead story, “Lean and Mean,” we dive into specific ways that jewelers can make their operations healthier by cutting costs in a variety of areas.
Elsewhere, contributing writer Becky Stone reveals 19 of the most fabulous looks in affordable fashion jewelry — a category that could lift your self-purchase sales and set the stage for future sales in fine jewelry. David Brown writes about more effectively managing debt, David Geller shares five fun sales contests to incentivize your staff, and new guest columnist Michelle Bailey discloses tips for building a millennial-friendly selling environment.
Much is made in our industry about the ongoing contraction of independent jewelry retailers — and yet specialty retail jewelry sales have remained static for the past decade. That means there’s a bigger piece of the pie out there for you if you’re willing to put in the work.
So unload some dead weight and put a spring in your step! The future looks bright!
This article originally appeared in the March 2017 edition of INSTORE.
JEWELER SUCCESS STORIES
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.
Latest Know How Stories
- This Trunk Show Brainstorm Brings a Little Vegas to Your Store
- Here's How You Ask the Client to Buy as a Favor to You
- How to Tell By Your Customer's Eyes Whether They Want to Buy or Not
- How Much Should Your Staff Cost You? This and Other 'Ask INSTORE' Responses
- When an Employee Backtracks on Leaving Her Job, the Owner Finds Himself Overstaffed. What Would You Do?