Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer.
Plan of action: No matter how bad it hurts, always tell the customer the truth. A lie will come back to bite you in ways you never thought of. You’ve built up a remarkable image in your marketplace ... don’t do anything to wreck it.
This article originally appeared in the March 2017 edition of INSTORE.
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.