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Sales Truths: Know Your Customer To Grow Your Business

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 WHY IT’S TRUE 
Selling used to be about transactions; now it’s about relationships. People come to your store for jewelry, but they come back only if you care. The information that you have in your database about their occupation, family, and hobbies, and their jewelry wish list, will take you a long way in developing and maintaining a strong relationship. 
 
PLAN OF ACTION 
How many customers do you have in your database, and what do you really know about them? Conduct this exercise with your sales staff. On a sheet of paper, ask people to write the names of your top 50 customers. Then ask them to write something they know about that customer — spouse, hobbies, etc. You will be amazed at how little your people, and perhaps you, really know about the customers who come into your store. Customers don’t care what you know until they know that you care.
 

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truths: Know Your Customer To Grow Your Business

mm

Published

on

 WHY IT’S TRUE 
Selling used to be about transactions; now it’s about relationships. People come to your store for jewelry, but they come back only if you care. The information that you have in your database about their occupation, family, and hobbies, and their jewelry wish list, will take you a long way in developing and maintaining a strong relationship. 
 
PLAN OF ACTION 
How many customers do you have in your database, and what do you really know about them? Conduct this exercise with your sales staff. On a sheet of paper, ask people to write the names of your top 50 customers. Then ask them to write something they know about that customer — spouse, hobbies, etc. You will be amazed at how little your people, and perhaps you, really know about the customers who come into your store. Customers don’t care what you know until they know that you care.
 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular