Weekly Spiffs

Weekly Spiff: Know Your Customers

Give your team an incentive to build the database that drives repeat business.

Published

4 months ago

January 17, 2026

INSTORE Staff

Know Your Customers

YOUR CUSTOMER DATABASE is one of your most valuable assets. This spiff rewards staff for building it — one profile at a time.

Pay a set amount (such as $5) for each completed customer profile card.
A complete profile includes: name, address, phone number, birthday, anniversary, and permission for follow-up contact.
Incomplete cards don’t count — all fields must be filled.
Set a weekly or monthly goal to keep momentum going.
Review cards for quality — no fake entries allowed.

What this encourages: This builds your marketing foundation. Every profile collected is a future birthday reminder, anniversary prompt, or holiday mailing. It also trains staff to have real conversations with customers and establish relationships that lead to repeat business.

DISCLAIMER: Spiffs are not appropriate for every store, but can add a sense of excitement to the sales process for some. Will it work? It depends on your store, and it depends on your staff. If you haven’t tried these types of contests, give it a try and see what happens. But if you do try it, make a big deal of it. These work way better when they’re an exciting, shared experience.

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