(Press Release)
CA – Jewelry brand Lafonn announces a special collection to celebrate National Breast Cancer Awareness Month in October. For each piece purchased, a percentage of proceeds will benefit Susan G. Komen Orange County, a nonprofit organization with a mission to provide breast health initiatives and research.
The Pink Ribbon Collection includes three necklaces crafted in sterling silver bonded with platinum and pink and clear Lassaire simulated diamonds. Each design incorporates a pink ribbon, the universal symbol for breast cancer awareness. Prices are from $100 to $180 MSRP.
Lafonn’s CEO, Molly Wang, said, “In celebration of National Breast Cancer Awareness Month, Lafonn is proud to partner with Komen Orange County and help in the fight against breast cancer. We believe in serving our community and giving back to causes we believe in.”
Julie Cozort, marketing director at Komen Orange County, said, “We are excited to have Lafonn Jewelry as a partner in the fight against breast cancer helping to raise awareness. It’s companies like these who support us and allow us to continue to provide vital breast health care in the community and fund life-saving global research.”
Lafonn’s Pink Ribbon Collection is available at over 1,000 authorized retailers in North America. For more information, visit www.lafonn.com.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
