Press Releases

Lafonn’s Giving Away the Gaga in Las Vegas

It will giveaway two Lady Gaga concert tickets.

Published

5 years ago

May 22, 2019

INSTORE Staff

(PRESS RELEASE) CYPRESS, CA — Lafonn, the jewelry brand known for luxury within reach, will celebrate its eighth anniversary at JCK with a giveaway of two Lady Gaga concert tickets and with the debut of its new Birthstone Cross Collection.

The coveted concert tickets will go to one lucky retailer, and the odds of winning are amongst the best in Las Vegas. To enter to win, retailers must complete an entry form (while supplies last) at Lafonn’s JCK booth 12131 (the Bridge) between May 31 – June 2. The winner will be selected by random drawing on June 2 at 2:00 PM.

In addition to the Lady Gaga tickets giveaway, Lafonn will present the latest arrival to its best-selling birthstone collection. New birthstone cross necklaces feature Lafonn’s exclusive simulated diamond, Lassaire, and lab-grown gemstones in the traditional color of each month. Retail prices are from $130.

Authorized Lafonn retailers may pre-order the collection at JCK Las Vegas, Booth #12131.

For more images or information for the Lady Gaga Concert Tickets Giveaway or the Birthstone Collection, please contact Lauren McCawley at lauren@carbonwest.com or visit www.lafonn.com

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”