She previously served as sales director.
(Press Release) PHILADELPHIA – Fine jewelry brand LAGOS has promoted Sales Director Diana Nichols to the role of vice president of sales.
Nichols joined LAGOS as Sales Director in December 2014 to execute the company’s strategic sales plan in select leading luxury retailers.
This change comes as LAGOS celebrates its 40th anniversary and continues to show consistent, profitable growth.
Reporting to President and CEO Chris Cullen, Nichols will be responsible for overseeing all wholesale activities.
“Diana has been an essential force in our brand growth for the past few years. I am very happy to have her join our executive team as we continue this positive momentum and gain market share,” said Cullen.
Nichols joins Isabelle Scarchilli, vice president marketing; Amanda Willinger, vice president PR, digital, e-commerce; and Kathy Cope, vice president product development to round out a strong, women-led team of executives.
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A recent MSCI study showed that more women leaders equals more profit. Companies that had strong female leadership generated a return on equity of 10.1 percent per year vs. 7.4 percent for those without.
Steven Lagos gains inspiration for his designs from the strong, smart and bold women in his life. The brand is committed to women’s empowerment in its designs, its message of self-expression “My LAGOS My Way” and its commitment to nurturing female talent from within.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
