Press Releases

Lagos Names VP of Sales

Published

9 years ago

September 5, 2017

INSTORE Staff

She previously served as sales director.

(Press Release) PHILADELPHIA – Fine jewelry brand LAGOS has promoted Sales Director Diana Nichols to the role of vice president of sales. INSTORE Lagos VP2

Nichols joined LAGOS as Sales Director in December 2014 to execute the company’s strategic sales plan in select leading luxury retailers.

This change comes as LAGOS celebrates its 40th anniversary and continues to show consistent, profitable growth.

Reporting to President and CEO Chris Cullen, Nichols will be responsible for overseeing all wholesale activities.

“Diana has been an essential force in our brand growth for the past few years. I am very happy to have her join our executive team as we continue this positive momentum and gain market share,” said Cullen.

Nichols joins Isabelle Scarchilli, vice president marketing; Amanda Willinger, vice president PR, digital, e-commerce; and Kathy Cope, vice president product development to round out a strong, women-led team of executives.

A recent MSCI study showed that more women leaders equals more profit. Companies that had strong female leadership generated a return on equity of 10.1 percent per year vs. 7.4 percent for those without.

Steven Lagos gains inspiration for his designs from the strong, smart and bold women in his life. The brand is committed to women’s empowerment in its designs, its message of self-expression “My LAGOS My Way” and its commitment to nurturing female talent from within.

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Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."