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LAGOS Unveils New Rose Gold Accessories For Apple Watch

Stay connected in style with smart caviar.




LAGOS Unveils New Rose Gold Accessories For Apple Watch

(PRESS RELEASE) NEW YORK — LAGOS, the fine jewelry brand, expands its best-selling Smart Caviar collection with new radiant 18K rose gold bracelets. Known for its signature Caviar beaded designs, LAGOS developed Smart Caviar, the first fine jewelry bracelet for the Apple Watch, to offer women options and to enhance the look of the casual timepiece.

Fan favorite rose gold, pairs beautifully with stainless steel for effortless, everyday wear. For an elevated look, a limited number of ultra-luxe rose gold and diamond bracelets will be made to order. These new styles join the existing Smart Caviar collection of bracelets, including stainless steel, colored ceramic, yellow gold, and sterling silver with diamonds.

“My designs have always been inspired by the strong, smart women who shop LAGOS,” said LAGOS Founder and Creative Director Steven Lagos. “I like to explore different materials and offer options so that every woman can find something she loves. In this case, our customers made it clear that they wanted to see Smart Caviar Rose, and we were happy to oblige.”

LAGOS continues to seek out clever design solutions that go beyond expected materials traditionally found in fine jewelry. Jewelry-grade ceramic makes a bold statement that won’t scratch or fade. Stainless steel is strong and durable with a fine jewelry finish that fits the LAGOS woman’s busy lifestyle. The romantic glow of rose gold softens the sporty style of the Apple Watch for women who don’t want to sacrifice personal style to stay connected.

Steven Lagos was one of the first to create the “Designer Fine Jewelry” category when he launched LAGOS more than 40 years ago. Since its inception, the brand has continued to look for ways to innovate its Caviar creations. Smart Caviar is the next evolution of the classic design while remaining true to the timeless sophistication of the brand’s iconic Caviar designs.

Smart Caviar is available at Smart Caviar is not approved, endorsed or affiliated with Apple, Inc. Watch sold separately.




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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