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The Big Story: Las Vegas Buying Guide




Las Vegas is a destination built on distractions, but when you’re there on business it pays to keep your focus. To make this year’s make-or-break buying trip more efficient than ever, we’ve assembled a list of the trends (some familiar, others just beginning to emerge) that warrant your attention. Once you’ve stocked up on your customers’ most wanted jewelry in record time, you just might have time to fit a round of poker or a Cirque du Soleil spectacle into your schedule.



Naysayers thought that mobile diamond designs — pieces featuring stones that swing freely from a central pivot point — would be a flash in the pan destined to survive only one holiday season, but they’ve proven their staying power. Styles with diamonds that sway with the faintest hint of movement still charm consumers and top the list of best-selling styles for retailers. And there are more ways than ever to sample the look: Manufacturers have begun creating pieces with larger stones, increasingly elaborate designs and even engagement rings with twinkling diamonds.


goldstar independent
14K white gold and diamond (0.33 TCW) pendant. MSRP: $999
(866) 368-5700


Daisy pendant in satin finish 14K rose gold with diamonds. MSRP: $849
(866) 553-1515

rhythm of love
Ring in sterling silver and diamonds (0.10 TCW). MSRP: $299

asher jewelry
Color Diamonds in Motion pendant in 14K gold and blue and white diamonds (0.65 TCW). MSRP: $1,395
(800) 726-0706


dinaro creations
14K tri-color triple halo pendant with diamonds (0.50 TCW). MSRP: $599
(516) 439-5200

victor corporation
Earrings in 14K gold and diamonds (0.25 TCW). MSRP: $1,649
(800) 543-1131

idd jewelry
Key pendant in 10K white gold with diamonds (0.50 TCW). MSRP: $1,329
(212) 869-0325


simply diamonds
Earrings in 14K white gold and diamonds (0.90 TCW). MSRP: $899
(800) 746-7062


SHAYE STRAGER: When diamonds dance in jewelry, the movement adds to the light and the allure. The designs span the range from classic to modern, which has given this trend real traction.

DUVALL O’STEEN: Motion continues to captivate attention in the diamond category, enhancing the impact of sparkle as designers find clever ways to place center stones in rings and pendants on pivot points that allow them to move and reflect even more light.


Will you stock it for the holidays?

Love the idea. We are also using dangling/mobile diamonds for designs. Now there are even rings. My customers are going to go crazy when they see them. Karen Hollis, K. Hollis Jewelers, Batavia, IL

I have had them in the store for the last two holiday seasons. They do well and hit a great price point. My advice: Keep the diamonds small. The earrings and pendants both are great. Steven B. Goldfarb, Alvin Goldfarb, Jeweler, Bellevue, WA

Both men and women love these. The movement seems to just make the sale. Tom R. Nelson, Nelson
Jewelry, Spencer, IA

We have stocked and promoted vibrating diamonds for 2-1/2 years. It has grown into one of our top categories and will still be an important category, but I believe it has peaked in our market. Greg Phelps, Bob’s Jewel Shop,
Fayetteville, NC

Our sales are going well. It’s nice to have something new and eye-catching, but they’re not for everyone. Ronald D. Scott, Scott’s
Jewelry, Americus, GA



The recent dip in prices has unleashed an enthusiasm for chunky yellow gold that hasn’t been seen in decades. It’s unlikely that anyone will wear layers of giant, Mr. T-style chains anytime soon, but a single, timeless piece in the precious metal instantly upgrades an entire wardrobe. When it comes to investing in important jewelry that will become a personal signature, consumers are beginning to bank on gold again.


officina bernardi
14K gold Mimosa collection moon bead earrings. MSRP: $718
(212) 273-0797

Supreme collection 18K yellow gold cuff with diamonds. MSRP: $16,750
(305) 372-8025

ivanka trump
fine jewelry

Metropolis Lune dome ring with diamonds in 18K yellow gold.
MSRP: $10,950
(212) 776-0700

Hand-engraved 18K gold necklace with magnetic clasp. MSRP: $27,310
(305) 534-7669

marco bicego
Diamond Lunaria earrings in 18K yellow gold with pavé-set diamonds. MSRP: $7,910
(415) 249-3800


SHAYE STRAGER: Investing in gold is most fashionable when the heavy metal is worn at the neck or wrist. Bold gold cuffs and collars are seductively sculptural in both shiny and matte finishes.

LAUREN PARKER: Bold yellow gold styles seem to be taking over every jewelry trend report and replacing the rose gold revolution. If bold yellow gold bibs and plate necklaces are a bit too much, sleek stackable rings are a fine choice.


Will you stock it for the holidays?

We recently added gold bracelets for the first time in years. It will be a slow growing category for us, but it is improving. Richard Frank, Goldstein’s, Mobile, AL

We never stopped selling larger pieces as we always emphasized quality over price. We are seeing more chain sales recently, particularly larger sizes. John Przeclawski, Jewelry Plus, Casselberry, FL

We’ve been selling heavy gold pieces for many years now and it’s only getting better as people are getting more comfortable with it. Marc Majors, Sam L. Majors, Midland, TX

We have used our high-karat gold scrap and created unique yellow gold bracelets, pendants and stackable rings. We love it, and so do our customers. Denise Oros, Linnea Jewelers, La Grange, IL

We’ve always loved yellow, rose and green gold! We’ve been creating yellow gold, handmade chain for about a year now to create big gold pendants that will dangle on the cool chains! Paolo Salamone, Paolo A Modern Jeweler, Cincinnati, OH



Traditional pairs of studs and chandeliers aren’t going anywhere, but they’re getting stiff competition from alternative ear adornments. Designers are busy inventing cuffs that encase the upper ear, climbers that snake up its length and jackets that embellish lobes from front and back. And suddenly, it’s not a fashion faux pas to leave the house wearing a single earring or a mismatched pair. Anything goes, as long as customers have enough piercings to keep up with their creativity.


holly dyment fine jewelry
18K Empress earrings with mandarin garnet (11.95 TCW), amethyst (7.99 TCW), ruby (2.03 TCW), white diamond (0.72 TCW) and pearl beads (6.02 TCW). MSRP: $7,750
(212) 463-7950

anita ko
Multi-sapphire and emerald ear cluster. MSRP: $3,675
(424) 302-0413

sara weinstock
Yellow gold single row six-prong white diamond ear cuff. MSRP: $1,180
(213) 291-9888

14K yellow gold round freshwater cultured pearl front-back earrings. MSRP: $255
(212) 886-6000

melissa joy manning
Recycled 14K gold and sterling silver ear cuff. MSRP: $175
(212) 219-2194


DUVALL O’STEEN: No category has shown more inventiveness in recent months than earrings. Now cuffs, climbers and double-sided earrings prevail, showing off the entire ear. Single statement earrings are also gaining in popularity.

SHAYE STRAGER: It takes a trendsetter to pull off a single earring, but thanks to the celebs rocking the trend this category will be a winner with the under-40 crowd.

LAURA PARKER: From Cara Delevingne to Gwyneth Paltrow, we’ve seen ear cuffs and crawlers scaling their way to the top. Mismatched earrings are also a fierce new trend. These zippy little sparklers graced the fall 2015 runways of major designers including Celine, Valentino and Nina Ricci.


Will you stock it for the holidays?

Ear cuffs and crawlers are still a little too forward for most of our clients, but we’ve bought a few for those who aren’t afraid to try them.
Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK

We’re a staff full of girls! Of course we want them! The runway is our go to for fashion trends! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

We see this trend happening in a big way! Adam Langdon, Adam Michael Jewelry, Omaha, NE

Love this trend. Hey, it’s young and you don’t need another piercing. What’s not to love? Erin McMichael Hess, Extinctions, Lancaster, PA

I will stock them in lower price points since I think they will be for a younger audience. Elva Valentine, Valentine’s Jewelry, Dallas, PA



When Johnny Depp donned a diamond ring not much different from his fiancée’s to celebrate his engagement, it sparked plenty of conversation about men and their jewelry wearing habits, or lack thereof. Most guys aren’t ready to step out in a multi-carat solitaire, but they are starting to experiment with subtler pieces. Unless they’re A-list actors or chart topping musicians, the most popular pieces for men feature clean, uncomplicated shapes with texture and rich, dark color.

todd reed
Pendant in 22K yellow gold and silver with black brilliant-cut diamonds (0.25 TCW) and raw diamond (0.10 TCW). MSRP: $4,620
(303) 442-6280

Titanium bracelet with black cable. MSRP: $83
(800) 877-7777

michael john jewelry
18K gold and black rhodium cufflinks with round brilliant diamonds (0.41 TCW) and rose-cut diamonds (2.84 TCW).
MSRP: $11,500
(800) 404-8633

Damascus steel 10mm concave band with rounded edges. MSRP: $597
(888) 252-7388

john hardy
Bedeg triangle line pattern sterling silver ring. MSRP: from $395
(888) 838-3022


SHAYE STRAGER: I never thought I’d be thanking The Voice and American Idol for inspiring trends, but they have definitely helped in shining a spotlight on men who wear jewelry well. With the industry’s ample variety and price points, men have become more comfortable adding more fashionable jewelry to their wardrobe in addition to manly classics, like watches and wedding bands.


Will you stock it for the holidays?

We’re happy to see more men bejeweling themselves in central Indiana. Susan Schube, Avalon Jewelers/Gallery, Zionsville, IN

We will be expanding our men’s line. Our best-seller in the men’s category has been bracelets. Tom Schowalter, Miners Den Jewelers, Royal Oak, MI

We have begun to sell “man-gagement” rings!! We love them. Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

We sell a lot of stainless bracelets, crosses and contemporary metal wedding bands. Hopefully the trend will move to gold and diamonds as the recovery continues. Jim Ellis, Ellis Jewelers, Concord, NH

We’re currently obsessed with men’s! Custom cufflinks, bracelets and of course men’s wedding bands are a big hit! Paolo Salamone, Paolo A Modern Jeweler, Cincinnati, OH

Men’s jewelry is super important. We can help men that come into the store feel comfortable but they will not stay or come back to buy if we don’t have a nice dedicated selection of cool things for them. Karen Fonger, 58 Facets Jewelry, Alhambra, CA



With each passing year, same-sex marriage becomes the law of the land in more states than before. A growing list of jewelry companies isn’t shy about serving a new wave of couples that are eager to tie the knot. Some brands were created with LGBT clients in mind and even incorporate symbols and words relating to the pride movement, while others feature coordinating designs with a special appeal to couples that want to wear rings that are the same, but a little different.

rony tennenbaum
Fusion collection two-tone gold solitaires. MSRP: $3,800 (rose and white gold); $4,000 (yellow and white gold).
(917) 575-9566

proposition love
fine jewelry

Love Is Love ring in white gold and yellow gold diamond eternity ring. MSRP: from $795 (wide white gold band); $495 (yellow gold band)

suzy landa
Hardware bands in 18K yellow and white gold. MSRP: from $2,800
(212) 874-2346

love and pride
18K white gold trillion diamond (0.60 TCW) combination ring. MSRP: $4,495
(866) 808-5683


SHAYE STRAGER: Just as there are very few rules left for weddings these days, the same applies to wedding bands for same-sex couples. Fresh styles incorporate insets of unique stones, wood and textured metals. Diamonds, stackables and braided medals are also interesting new variations.

DUVALL O’STEEN: As more states legalize same-sex marriage, more of a market is being created for same-sex commitment jewelry. Wise designers are leading the trend with symbolic, matching or engraved designs, some with rainbow colored gemstones, and all with a classic design aesthetic for enduring appeal.


Will you stock it for the holidays?

We have been working with LGBT couples for years now. We participate in events with that community, also. It is great for business. Meg Rankin, J. Rankin Jewellers, Edmonds, WA

We always have [merchandise for LBGT clients] but I should have done more years ago. Steve B, Goldfarb, Alvin Goldfarb, Jeweler, Bellevue, WA

The requests of LGBT couples can usually be met with the merchandise that we already carry. We’ll be happy to honor special orders.
Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL

We are the only store in the county that will service LGBTQ couples. It’s old school and rural where we are. We have a niche: We celebrate love in any form and try to give everyone the same exciting experience. Joshua Bardhardt, Barnhardt Jewelers, Spencer, NC



There’s no rule that fine jewelry has to be formal. Pieces that mix earthy, organic materials with precious metals are easy to wear on the most dressed down of days. And designs that incorporate leather and silk cords are customer favorites because they get even softer with wear and are simple to layer.

meditation rings
Spinning band rings in sterling silver and sterling silver with gold. MSRP: $129-$279
(905) 882-8595

nina nguyen
Bouvardia necklace with a stalactite and 22K gold-plated sterling silver.
MSRP: $595
(720) 459-7664

anne sportun
Gemstone wrap bracelet in multicolored cubic zirconia.
MSRP: $395
(800) 788-1247

tamara comolli
India leaves pendants in carved Bubinga wood and 18K gold. MSRP: $980 (large); $540 (small)
(561) 659-3700

brooke gregson
Diamond and semiprecious gemstone silk cord bracelets. MSRP: $950-$5,790
(310) 309-0674


LAURA PARKER: With summer right around the corner and Coachella trumpeting covetable jewelry trends, boho-style bling makes a fierce comeback. From Chanel’s medallion charm bracelets and necklaces to Forever 21’s tiered tribal bibs, there’s more than one way to work this warm weather essential. If arty statement necklaces or chunky rings don’t fit into your style matrix, try layering sleek pendants or stackable rings for an edge of globetrotting glam.

DUVALL O’STEEN: Fashion runways are full of bohemian styles like elongated necklaces with large, dancing pendants, oversized florals and draping bracelets that cover the entire hand. Some of the hippie styling from the ready-to-wear collections calls for carefree, unconventional jewels.


Will you stock it for the holidays?

This is our niche. Hitting it is natural for us. It’s easy to dress up or down and looks special. Erin McMichael Hess, Extinctions, Lancaster, PA

Always have, always will. (We are old hippies.) Carol Drake, Touch of Silver Gold & Old, Nashville, IN

There are lots of attractive, trendy, fashionable looks that incorporate bohemian-influenced style. Tory Michel, Tory’s Jewelry, Marblehead, MA

We’re already selling these pieces because they’re priced right and great for self purchasers. Ira Kramer, The Diamond Exchange of Maryland, Rockville, MD

We are doing well with leather cording. We have it displayed with a variety of charms to accessorize. Joshua Barnhardt, Barnhardt Jewelers, Spencer, NC


’70s STYLE

Bellbottoms are making a comeback, and so is jewelry that’s reminiscent of the disco era. Shiny stacks of bangles, oversized hoops and necklaces with long lengths of moving fringe complement the fashions unveiled on fall runways. The current look is more streamlined than the original designs from the ’70s, but is just as ready for the dance floor.

lana jewelry
14K gold fringe choker. MSRP: $3,890
(312) 226-5262

frÉdÉric duclos
Cascade Shimmer earrings in sterling silver and yellow gold plating. MSRP: $150

old world chain
Crossover hammered sterling silver bangle with diamonds (1.32 TCW)
MSRP: $3,360
(800) 367-1858

18K gold Stardust bangle. MSRP: $15,000

Pendant in sterling silver and rhodium plating. MSRP: $287.50
(866) 872-2842


DUVALL O’STEEN: As the fashion world continues its nod to retro inspirations, jewelers are wisely following suit with thin sleek silver and gold collars, oversized hoop earrings and armfuls of bangles and wide cuff bracelets. Aesthetics range from Charlie’s Angels femininity to Star Trek modernism.

LAURA PARKER: From Rebecca Minkoff’s feather pendants to Alex and Ani’s ethereal fringe bibs, the stylings of the sexy ’70s are back (I’m still trying to dig up my mood ring). Mysticism has manifested itself through the widespread popularity of moonstones, icy sapphires opals and pearls


Will you stock it for the holidays?

We may still have some of the originals that we purchased in the ’70s. Ooo-ooo-ooo-ooo stayin’ alive … Hank Haan, Haan Jewelers, Byron Center, MI

This area has already started trending up for us. Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN

We love ’70s-inspired jewelry. Scott Schlagenhauff, Jewelry by Morgan, Kansas City, MO

A touch of this trend is necessary to be relevant and meaningful. Annette Kinzie, Leonard Jewelry, Stillwater, OK

Peace signs are hot, too. Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN



Sometimes it’s not so bad to have the blues. With so many pretty, neutral variations, the color is always a favorite for jewelry buyers, but it’s in the midst of an even higher peak in popularity. Instead of soft pastels, the hues getting extra attention echo the intensity of the sea and sky: Think stones like turquoise, lapis and London blue topaz. And doublets, which give gemstones an intriguing, mystical quality, are on the rise.

andrea candela
Estrella Fugaz collection 18K and sterling silver necklace with blue topaz and diamond.
MSRP: $550

vahan jewelry
14K gold and sterling silver bracelet with London blue topaz. MSRP: $2,250
(800) 365-6101

Paradise ring in sterling silver and 18K gold with a turquoise and quartz doublet.
MSRP: $350
(401) 490-5100

suna bros.
Platinum ring with blue zircon (12.42 TCW) and diamonds (1.50 TCW). MSRP: $19,800
(212) 869-5670

doves by doron paloma
18K white gold and diamond earrings featuring white topaz over lapis tops and white topaz over natural turquoise bottoms. MSRP: $8,175


DUVALL O’STEEN: Sultry blues are on the rise as opaque stones like lapis and turquoise gain favor among designers. These unique hues offer an exotic appeal and a freshness following the prevalence of translucent pinks and oranges in recent years.

LAURA PARKER: Lapis, icy blue topaz and turquoise are sprinkling jewelry collections at every price point. And the A-listers on the red carpet played with jewelry box blues during awards season, with Cate Blanchett in a stunning turquoise Tiffany & Co. statement bib and Margot Robbie in sapphire tassels by Van Cleef & Arpels.


Will you stock it for the holidays?

We love having jewelry with bright, vibrant colors in our store. They really stand out and often receive compliments! Kathy Buccieri, Buccieri’s Gems & Jewelry, Oak Ridge, NJ

We have always sold blue colored stones well, and I intend on adding more and unusual pieces to our stock. Marc Majors, Sam L. Majors, Midland, TX

There’s a big resurgence in turquoise and a lot of interest in lapis lately, also sapphire, spinel, aquamarine and blue topaz. John Joseph, S. Joseph and Sons, Des Moines, IA

It has always been about that blue hue! Not only is it our signature color, but it has been proven over and over to be the hottest-selling color among gemstones. Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX

Pantone is only relevant to people on both coasts. They try to impress each other with trends. Blue is hot! James Adair, Adair Jewelers, Missoula, MT



Our arsenals of smartphones and technological devices have proven so indispensable they’ve been integrated into jewelry pieces that are as functional as they are ornamental. Gemstone rings light up to notify us of incoming calls, bejeweled necklaces monitor our activity level and sleep schedules and diamond necklaces hold personal messages from loved ones embedded in digital codes. Don’t be surprised if it is just the beginning of jewelry design with more than meets the eye.

SmartRing with social media and smartphone connectivity.
MSRP: $150

Rhodium-plated rutilated quartz telephone notification ring. MSRP: $195

nurture by reena
Celestial Star pendants with lab-grown diamonds and digital QR code. MSRP: $12,072 (pink diamond); $7,250 (colorless diamond)

Shine Vio activity tracker jewelry set (includes an interchangeable band, not shown). MSRP: $249
(401) 464-1179

Timewalker Urban Speed e-Strap watch. MSRP: $4,900
(800) 995-4810


SHAYE STRAGER: Teaming up with fashion designers to make wearable tech appealing has been a big win, especially in the case of Tory Burch, Rebecca Minkoff and Opening Ceremony. Millennials gravitate toward the tech and don’t question the value when fine jewelry has more meaning — artful or otherwise.

DUVALL O’STEEN: As Fitbits and iWatches come onto the scene, consumers are celebrating portable technology. Groovy headphones in the form of ear cuffs, bracelet watches and high-tech eyewear are making technology more accessible and ever more fashionable.


Will you stock it for the holidays?

I think wearable tech is going to become important, but at this point it will be an uphill battle to compete with Apple. Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA

It is worth considering. Many of my staff wear them and it would be a nice area of expansion. Scott Schlagenhauff, Jewelry by Morgan, Kansas City, MO

I’m going to leave this category to the electronics guys. Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN

We already offer a tech watch and it has sold very well. The Proximity from Citizen Eco-Drive has all the bells and whistles! Morgan Bartel, Susann’s Custom
Jewelers, Corpus Christi, TX

I think we have to have some, just to show we are not ignoring the technology and trends. Steve B, Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Our watch brands are covering this, and I imagine it will be bought for fall in a larger selection. Marc Solomon, Solomons Jewelers, Plainview, NY



Year after year, white metals were the undisputed rulers of engagement jewelry. That tide has begun to change, at least a little, and rose gold has seen a spike in popularity. Brides choose rose gold to tweak convention. And the availability of countless variations on the hue means there’s a specific alloy that flatters every skin tone. Even the smallest accent of rose gold goes a long way toward making a traditional ring stand out.

kim international
Romance 18K rose gold and diamond halo ring with millegrain details and round side stone accents (1.00 TCW). MSRP $4,730 (excluding center stone)
(972) 385-7555 |

mark schneider design
Wonder 14K gold engagement ring with diamonds (0.19 TCW). MSRP: $2,347 (excluding center stone)
(866) 570-3112

fana jewelry
18K white and rose gold
engagement ring with diamonds. MSRP: $2,200 (excluding center stone)
(800) 433-0012

Vita 14K engagement ring with two-tone rope detail and diamond halo. MSRP: $1,815 (excluding center stone)

rahaminov diamonds
18K rose gold engagement ring with oval rose-cut diamond center (1.71 TCW) and round rose-cut diamond accents (0.27 TCW). MSRP: $21,600
(213) 622-9866

natalie k
18K rose and white gold split-shank engagement ring with pink and white diamonds. MSRP: $2,675 (excluding center stone)
(800) 688-6101


Will you stock it for the holidays?

Just about everything we have purchased in rose gold sells before we can say, “Holycowthatringsoldfast.” Hank Haan, Haan Jewelers, Byron Center, MI

I have always carried rose gold. I love it personally. It’s easy to sell when you like something yourself. Amber Gustafson, Amber’s Designs, Katy, TX

We have believed in rose gold for several years, and are seeing the excitement growing. I want this to be a staple, and not just a trend, so we talk about rose gold as another option to white and yellow gold. Annette Kinzie, Leonard Jewelry, Stillwater, OK

The romantic hue is a no-brainer for the vintage-inspired bride. Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX

Currently stock and sell rose gold. We have expanded our rose gold jewelry considerably. Jim Alati, Simmons Fine Jewelry, Meridian, ID

We’ve made several custom rose gold rings with plans to cast our best-sellers in rose. Dorothy Retzke, Krystyna’s Jewelry, Lemont, IL

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Wilkerson Testimonials

After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

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