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Last Laugh: Alex Weil

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This month’s joke shows us exactly how the super-rich get that way.

 

[h5]ABOUT OUR JOKER [/h5]

Alex Weil, 56, of Martin’ s Jewelry, learned much of what he knows about gemology from mentors, including his father, Martin, who has been a jeweler for 68 years. After 32 years in an upscale Southern California strip shopping center, in 1995, the Weils closed that location and moved to another strip center in the nearby city of Manhattan Beach. Although just seven miles away, the move made a world of difference because they expanded their customer base, and business increased dramatically. At that point they gave up watches and turned their focus entirely to jewelry. “We continue to feature fine jewelry and custom work, along with services.” Martin semi-retired in January 2007 at age 84 and continues to have input in the family business he founded.

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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In the End

Last Laugh: Alex Weil

Published

on

This month’s joke shows us exactly how the super-rich get that way.

 

[h5]ABOUT OUR JOKER [/h5]

Alex Weil, 56, of Martin’ s Jewelry, learned much of what he knows about gemology from mentors, including his father, Martin, who has been a jeweler for 68 years. After 32 years in an upscale Southern California strip shopping center, in 1995, the Weils closed that location and moved to another strip center in the nearby city of Manhattan Beach. Although just seven miles away, the move made a world of difference because they expanded their customer base, and business increased dramatically. At that point they gave up watches and turned their focus entirely to jewelry. “We continue to feature fine jewelry and custom work, along with services.” Martin semi-retired in January 2007 at age 84 and continues to have input in the family business he founded.

Advertisement

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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