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In the End

Last Laugh: Alex Weil

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This month’s joke shows us exactly how the super-rich get that way.

 

[h5]ABOUT OUR JOKER [/h5]

Alex Weil, 56, of Martin’ s Jewelry, learned much of what he knows about gemology from mentors, including his father, Martin, who has been a jeweler for 68 years. After 32 years in an upscale Southern California strip shopping center, in 1995, the Weils closed that location and moved to another strip center in the nearby city of Manhattan Beach. Although just seven miles away, the move made a world of difference because they expanded their customer base, and business increased dramatically. At that point they gave up watches and turned their focus entirely to jewelry. “We continue to feature fine jewelry and custom work, along with services.” Martin semi-retired in January 2007 at age 84 and continues to have input in the family business he founded.

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

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