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Last Laugh: Alex Weil

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This month’s joke shows us exactly how the super-rich get that way.

Last Laugh: Alex Weil

 

[h5]ABOUT OUR JOKER [/h5]

Alex Weil, 56, of Martin’ s Jewelry, learned much of what he knows about gemology from mentors, including his father, Martin, who has been a jeweler for 68 years. After 32 years in an upscale Southern California strip shopping center, in 1995, the Weils closed that location and moved to another strip center in the nearby city of Manhattan Beach. Although just seven miles away, the move made a world of difference because they expanded their customer base, and business increased dramatically. At that point they gave up watches and turned their focus entirely to jewelry. “We continue to feature fine jewelry and custom work, along with services.” Martin semi-retired in January 2007 at age 84 and continues to have input in the family business he founded.

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

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How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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In the End

Last Laugh: Alex Weil

Published

on

This month’s joke shows us exactly how the super-rich get that way.

Last Laugh: Alex Weil

 

[h5]ABOUT OUR JOKER [/h5]

Alex Weil, 56, of Martin’ s Jewelry, learned much of what he knows about gemology from mentors, including his father, Martin, who has been a jeweler for 68 years. After 32 years in an upscale Southern California strip shopping center, in 1995, the Weils closed that location and moved to another strip center in the nearby city of Manhattan Beach. Although just seven miles away, the move made a world of difference because they expanded their customer base, and business increased dramatically. At that point they gave up watches and turned their focus entirely to jewelry. “We continue to feature fine jewelry and custom work, along with services.” Martin semi-retired in January 2007 at age 84 and continues to have input in the family business he founded.

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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