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Last Laugh: Ray Lantz

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ROSSI was the manager of an upscale jewelry store in a wealthy section of town and was interviewing Nigel for a recently advertised sales job. Rossi looks at Nigel’s resume and notices that Nigel has never worked in retail before. Rossi says to Nigel, “For someone with no retail experience, you are certainly asking for a high salary.” “Well I suppose I am,” Nigel replies, “but you must understand that the work is so much harder when you don’t know what you’re doing.”

[componentheading] About our Joker [/componentheading]

My grandfather was a jeweler and a jokester, a torch I proudly carry,” says Ray Lantz, 32, store manager of Lantz Diamond Center in Claremont, CA. “I like to tell customers that my birthday is Dec. 27 — I was due on the 10th, but that’s our busy season so I waited till after Christmas.” With a bachelor of arts in politics from the University of San Francisco, Ray never imagined he would join his mom and dad in the family business. But “nothing else is as much fun,” he says. “I’m living the
diamond dream.” When not at work, Lantz hangs out with his wife, Sarah, daughter, Lucy, and Welsh corgi, Sonny. He enjoys coaching high school golf, reading, taking GIA courses online, and watching Jeopardy.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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In the End

Last Laugh: Ray Lantz

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on

ROSSI was the manager of an upscale jewelry store in a wealthy section of town and was interviewing Nigel for a recently advertised sales job. Rossi looks at Nigel’s resume and notices that Nigel has never worked in retail before. Rossi says to Nigel, “For someone with no retail experience, you are certainly asking for a high salary.” “Well I suppose I am,” Nigel replies, “but you must understand that the work is so much harder when you don’t know what you’re doing.”

[componentheading] About our Joker [/componentheading]

My grandfather was a jeweler and a jokester, a torch I proudly carry,” says Ray Lantz, 32, store manager of Lantz Diamond Center in Claremont, CA. “I like to tell customers that my birthday is Dec. 27 — I was due on the 10th, but that’s our busy season so I waited till after Christmas.” With a bachelor of arts in politics from the University of San Francisco, Ray never imagined he would join his mom and dad in the family business. But “nothing else is as much fun,” he says. “I’m living the
diamond dream.” When not at work, Lantz hangs out with his wife, Sarah, daughter, Lucy, and Welsh corgi, Sonny. He enjoys coaching high school golf, reading, taking GIA courses online, and watching Jeopardy.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular