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Last Laugh: Ray Lantz

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Last Laugh: Ray Lantz

ROSSI was the manager of an upscale jewelry store in a wealthy section of town and was interviewing Nigel for a recently advertised sales job. Rossi looks at Nigel’s resume and notices that Nigel has never worked in retail before. Rossi says to Nigel, “For someone with no retail experience, you are certainly asking for a high salary.” “Well I suppose I am,” Nigel replies, “but you must understand that the work is so much harder when you don’t know what you’re doing.”

[componentheading] About our Joker [/componentheading]

My grandfather was a jeweler and a jokester, a torch I proudly carry,” says Ray Lantz, 32, store manager of Lantz Diamond Center in Claremont, CA. “I like to tell customers that my birthday is Dec. 27 — I was due on the 10th, but that’s our busy season so I waited till after Christmas.” With a bachelor of arts in politics from the University of San Francisco, Ray never imagined he would join his mom and dad in the family business. But “nothing else is as much fun,” he says. “I’m living the
diamond dream.” When not at work, Lantz hangs out with his wife, Sarah, daughter, Lucy, and Welsh corgi, Sonny. He enjoys coaching high school golf, reading, taking GIA courses online, and watching Jeopardy.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Last Laugh: Ray Lantz

Published

on

Last Laugh: Ray Lantz

ROSSI was the manager of an upscale jewelry store in a wealthy section of town and was interviewing Nigel for a recently advertised sales job. Rossi looks at Nigel’s resume and notices that Nigel has never worked in retail before. Rossi says to Nigel, “For someone with no retail experience, you are certainly asking for a high salary.” “Well I suppose I am,” Nigel replies, “but you must understand that the work is so much harder when you don’t know what you’re doing.”

[componentheading] About our Joker [/componentheading]

My grandfather was a jeweler and a jokester, a torch I proudly carry,” says Ray Lantz, 32, store manager of Lantz Diamond Center in Claremont, CA. “I like to tell customers that my birthday is Dec. 27 — I was due on the 10th, but that’s our busy season so I waited till after Christmas.” With a bachelor of arts in politics from the University of San Francisco, Ray never imagined he would join his mom and dad in the family business. But “nothing else is as much fun,” he says. “I’m living the
diamond dream.” When not at work, Lantz hangs out with his wife, Sarah, daughter, Lucy, and Welsh corgi, Sonny. He enjoys coaching high school golf, reading, taking GIA courses online, and watching Jeopardy.

[span class=note]This story is from the March 2011 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular