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Brainstorms

Launch “Project Brainstorm” in Your Business

Energize your employee suggestion box.

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Launch “Project Brainstorm” in Your Business

DO YOU HAVE an employee suggestion box, but there’s never anything in it? Bob Nelson, author of 1,001 Ways To Energize Employees, suggests adding some urgency to this timeless idea-generating device by keeping it open only for a short period … perhaps one or two weeks at a time, once or twice a year. Call these periods “Project Brainstorm,” and create a team that will decide definitively (within seven days after the box “closes”) whether and how to implement the ideas. Boost participation by offering rewards to those whose brainstorms are used.

This article originally appeared in the March 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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