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Leading Independent Jeweler Opens Doors in New Hard Rock Hotel & Casino Atlantic City




(PRESS RELEASE) PHILADELPHIA, PA – Bernie Robbins Jewelers, with locations in New Jersey and Pennsylvania, opens its fifth jewelry store in Atlantic City’s newest premier entertainment destination, Hard Rock Hotel & Casino Atlantic City on June 28, 2018.

The 1,500 square-foot luxury jewelry store is set directly on the casino floor of the 17-acre hotel and casino, with the legendary Atlantic City Boardwalk as its backdrop.

“Our more than 55-year story continues with this important milestone for Bernie Robbins, as it brings our local spirit of quality and excellence to this half-billion-dollar renovation project with Hard Rock Hotel & Casino Atlantic City,” said Harvey Rovinsky, president and co-owner of Bernie Robbins Jewelers. “The jewelry selection found at this location reflects that of the world-class travelers attracted to the first-class amenities that Hard Rock Hotel & Casino properties are known for globally.”

Known for their extensive, one-of-a-kind collections of diamonds, fashion jewelry, and fine timepieces as well as luxury engagement rings and bridal jewelry, Bernie Robbins Jewelers’ Atlantic City location is no exception with a spacious layout equipped with bright, visual designer showcases.

Attracting the world’s foremost designers to its stores, Bernie Robbins Atlantic City will carry brands such as Hearts On Fire, Roberto Coin, John Hardy, Mikimoto, Baume & Mercier, and more. Bernie Robbins will also carry their signature BR Collection of luxury diamonds as well as exclusive, limited-edition gift with purchase offers for Hard Rock Hotel & Casino guests.


“Diamonds are for Winners” Package:

Available exclusively at Bernie Robbins Atlantic City during opening weekend, purchase a one-of-a-kind Platinum 65 CT Fine Rose Cut Diamond Necklace from the exclusive BR Collection, to receive the ultimate gift with purchase – an exclusive official Eagles helmet autographed by the Super Bowl LII Championship team. Insured for $100,000.00 by Chubb Insurance. 

Bernie Robbins Jewelers will celebrate their grand opening on Thursday, June 28th at 12:30 p.m. with an official ribbon cutting and confetti pop at 12:45 p.m. One lucky winner with the gold popper will be the recipient of a beautiful, Fulfillment Dream Diamond Pendant necklace from Hearts On Fire.

The jewelers Atlantic City location will be open Sundays – Thursdays, 10 a.m. – 10 p.m., Fridays – Saturdays, 10 a.m. – 1 a.m. Learn more at and join the conversation on Facebook, Instagram and Twitter.

New Address:
1000 Boardwalk
First Floor, Main Casino Entrance
Atlantic City, N.J. 08401


Leading Independent Jeweler Opens Doors in New Hard Rock Hotel & Casino Atlantic City
Harvey & Maddy Rovinsky, Joe Jingoli, Alissa Cooper, Rita Gilligan



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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