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MJSA Press Book Honored for Publishing Excellence

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(PRESS RELEASE) The MJSA Press book A Jeweler’s Guide to Apprenticeships: How to Create Effective Programs has won a Silver Award in the technical book category of the 2018 Association Media & Publishing EXCEL Awards competition, which recognizes excellence in association publishing. Written by educator and award-winning jewelry artist Nanz Aalund, the book was published in 2017.

Suitable for shop owners, students, and instructors alike, the 208-page volume provides insights into all aspects of setting up a training program in the shop. It presents easily applied methods for teaching apprentices, as well as advice for finding and choosing suitable candidates. The guide also includes reproducible tests for tool identification and safety procedures, step-by-step projects (with color photos) to hone common skills, and accounts from professional jewelers about their own experiences as apprentices and trainers.

Charles Lewton-Brain, an award-winning author and goldsmith who for many years taught in the Jewellery and Metals Program at the Alberta College of Art & Design in Canada, served as technical editor of the book and wrote the introduction.

A Jeweler’s Guide to Apprenticeships is part of the MJSA Education Foundation’s BEaJEWELER initiative, which seeks to bring “new blood” into the jewelry industry. It’s available for $29.50 on MJSA.org. MJSA members will receive a 15 percent discount. To learn more, e-mail MJSA publisher Rich Youmans, [email protected], or call 1-800-444-MJSA, ext. 3025.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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