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Zen Jeweler: Learn From The Natives



RALPH VON KOENIGSWALD found a pile of old human bones in Java in the late 1930s. The paleontologist was not a student of human nature, but he taught us about it inadvertently. He offered the local people a dime for every hominid bone they brought to him. He would have gotten larger, more impressive pieces for study, it turns out, if the locals had not broken up the bigger bones into smaller pieces to maximize their commissions.  

Are you using commission to maximize your profits? Just remember, you are hiring good people with their own best interests at heart, too. You can't just pay commission. Teach your staff about the rules that maximize the long-term goals of the enterprise. Otherwise, they'll do what humans do, and simply worry about their own short-term goals. Teach long-term goals. Seriously.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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