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Zen Jeweler: Learn From The Natives

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RALPH VON KOENIGSWALD found a pile of old human bones in Java in the late 1930s. The paleontologist was not a student of human nature, but he taught us about it inadvertently. He offered the local people a dime for every hominid bone they brought to him. He would have gotten larger, more impressive pieces for study, it turns out, if the locals had not broken up the bigger bones into smaller pieces to maximize their commissions.  


Are you using commission to maximize your profits? Just remember, you are hiring good people with their own best interests at heart, too. You can't just pay commission. Teach your staff about the rules that maximize the long-term goals of the enterprise. Otherwise, they'll do what humans do, and simply worry about their own short-term goals. Teach long-term goals. Seriously.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Learn From The Natives

Published

on

RALPH VON KOENIGSWALD found a pile of old human bones in Java in the late 1930s. The paleontologist was not a student of human nature, but he taught us about it inadvertently. He offered the local people a dime for every hominid bone they brought to him. He would have gotten larger, more impressive pieces for study, it turns out, if the locals had not broken up the bigger bones into smaller pieces to maximize their commissions.  


Are you using commission to maximize your profits? Just remember, you are hiring good people with their own best interests at heart, too. You can't just pay commission. Teach your staff about the rules that maximize the long-term goals of the enterprise. Otherwise, they'll do what humans do, and simply worry about their own short-term goals. Teach long-term goals. Seriously.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular