Connect with us

Manager's To Do

Learning Google Docs, Holding a Leo Party and More Manager’s To-Do Items for August

mm

Published

on

Jul. 30 — Aug. 5

MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece of fashion jewelry. Do you know what the must-have items are for high school kids this year?

CUSTOMER SERVICE Try saying “yes” to clients whenever you can, says Theresia Oreskovic of Peter & Co. Jewelers (Avon Lake, OH). “We try to be ‘yes men,’” she says. “I make it a habit not to say ‘no’ right off the bat, even though customers can come up with the craziest requests.”

Aug. 6-12

TRAINING This week’s topic: Selling to those with limited budgets — students, working mothers, young professionals: it’s usually most of the people in your market.

SALES August is the year’s top birthday month. But instead of holding a bash for everyone with an August birth date, focus on their astrological sign (mostly Leo). People tend to see more similarities between themselves and those of the same sign. It should make for a great party. Roar!

Aug. 13-19

TECH Engage your online critics. Even if you detest review sites, it’s worth opening a business owner account on Yelp, City-search, and any other website on which your customers are talking about you. Registering generally allows you to correct inaccuracies, receive alerts when you are reviewed, and respond to your critics in a gracious, reasoned manner.

MANAGEMENT Just about everybody believes they need to improve their speaking skills. Yet just about nobody wants to do the one thing that can help them improve fastest: to listen to recordings of their voices. Christy Fletcher, a spokesperson for QVC, advises you use this trick: Don’t play the recording back immediately. “Record something. Wait a day. Then listen to your voice,” she says in a column for eHow.

Advertisement

Aug. 20-26

STAFFING Hire support and sales staff for the holidays now. If it’s part-timers, start with a few hours a week to ensure they are up to speed when the holidays arrive.

DISPLAYS Call a few suppliers and issue them a challenge: I need to redo X cases for $Y. What can you do for me? “Most display companies have some items (returns, show samples, etc.) around they will be happy to sell at a discount,” says display consultant Larry Johnson. 

Aug. 27-Sep. 2

INVENTORY Review client-purchase histories so you’re ready to make recommendations once the holiday season begins. 

INTERNET With all the social media sites that come and go (MySpace, anyone?), it’s easy to have dated store information floating around the Web in inactive accounts. Clean up your digital profile by closing down those accounts. Services such as NameChk.com can help you track down your errant accounts.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Manager's To Do

Capitalizing on Valentine’s Engagement Sales, March Madness and More March To-Dos

Your managerial planning for the month starts here.

mm

Published

on

Mar. 3-9

BUDGETING Time to get started on making a budget for the 2019 buying season and get ready to trade in old inventory for new inventory. Also, if possible, have an inventory reduction sale to get rid of the dated inventory before going to Vegas.

SALES FLOOR Beware the ex-brides of March! Divorce filings are highest this month. Do you have a script ready explaining why the resale value of an engagement ring may not meet the customer’s expectations? If not, get busy.

Video: How to Hire the Best People for Your Jewelry Store
Jimmy Degroot

Video: How to Hire the Best People for Your Jewelry Store

Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should
Jim Ackerman

Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store
Jimmy Degroot

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store

MARKETING Remember all those clients who bought engagement rings in advance of Valentine’s Day? Call to see what their plans are for wedding bands.

Mar. 10-16

MERCHANDISE It’s March. Embrace the madness. The NCAA Men’s Basketball Finals starts on March 17 and runs through to April 8. It’s a great chance to clear out old inventory with a quick Sheer Madness Sale! At the very least, organize a pool for staff.

SHOWROOM Is your custom area as friendly as it could be? Does it feature a gallery highlighting past designs, portraits of satisfied customers, updated displays, appropriate lighting, a signature scent?

Mar. 17-23

MARKETING Hold a Prom Dress Party. Encourage girls to bring their dresses into the store and try on jewelry with the dress. Identify pieces to excite them at prices that will entice a sale (that means jewelry with a big look for less money).

MERCHANDISING Pull out your promotional calendar and view it from the perspective of using the events to manage and reduce specific inventory. Annual customer appreciation sales, trunk shows, open houses, and repair/jewelry remodeling events can all give your finances an even greater boost if you execute them with a view to moving certain items.

Advertisement

MANAGEMENT Download a time tracker to your phone and start logging how you spend your work life — not because there’s much value in the record you create, but because the very act of recording can have a powerful psychological impact, leading you to use your time much more efficiently. (Warning: Brace yourself to be alarmed at how you fritter away time.)

Mar. 24-30

SHOWROOM In one analysis of a university building in Oregon, workers on the greenery-facing side took 19 percent fewer sick days. It apparently has to do with how we evolved to function best in nature-rich settings. If you can’t knock a side wall out to provide a view of the glorious outdoors, buy a few potted plants to place around your sales floor.

PERSONAL Take an inventory of your tech use and evaluate each item for its usefulness, working on the assumption that if something can’t justify itself, it’s out. Exit the social networks you barely use and get rid of the apps that, when you think about it, have no benefit. Yep, that means Candy Crush may have to go.

Continue Reading

Calendar

Day of Unplugging, Near Miss Day and More Important March Dates

Don’t miss your chance to have a parade for Mardi Gras.

mm

Published

on

20 There’s a reason the Hare Krishnas hand out flowers before soliciting donations — the awesome hold reciprocity has over humans. The psychologist Robert Cialdini notes in his bestseller Influence that we’re so deeply primed to reciprocate generosity that customers who receive a free gift become far more likely to make a purchase “in return.” Since it’s spring, take a tip from the Hare Krishnas and hand out fresh flowers to customers.

Video: How to Hire the Best People for Your Jewelry Store
Jimmy Degroot

Video: How to Hire the Best People for Your Jewelry Store

Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should
Jim Ackerman

Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store
Jimmy Degroot

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store

4 Day of Unplugging. The challenge: 24 hours without phone or Internet contact. Can you do it? The benefits are said to be surprising.

5 Celebrate Mardi Gras with a bead party. Cook up some red beans and rice, stick on some music and have yourself a parade.

23 Thirty years ago, a mountain-sized asteroid passed within 500,000 miles of Earth — a very, very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your or your sales associate’s recent “near misses” and debate what may have saved the sale. A lower price? More romance? Bruce Willis?

Continue Reading

Calendar

Single Tasking Day, Red Carpet Season and More Big Dates for February

The essential jeweler’s calendar for the month starts here.

mm

Published

on

4 With more than two billion users, you need to be sure you’ve fully explored the potential of Facebook. On the 15th Anniversary of Facebook’s Launch by Mark Zuckerberg and three friends, adopt the company’s motto, “Move Fast and Break Things,” and commit to shaking things up with your social media marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest. Try more video. Follow INSTORE’s Facebook page at facebook.com/instoremag.

Podcast: How Can Jewelry Stores Stop Losing Their Best Employees?
JimmyCast

Podcast: How Can Jewelry Stores Stop Losing Their Best Employees?

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It
Over the Counter

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It

Podcast: Using Social Media to Win Customers and Lower Your Intimidation Factor
JimmyCast

Podcast: Using Social Media to Win Customers and Lower Your Intimidation Factor

10 Red-carpet season rolls on with The Grammys today and The Academy Awards on Feb. 25. Slip into fashion-maven mode and get your customers excited about jewelry’s cutting-edge trends with tweets, snaps, posts and blogs.

14 Love with a touch of panic is one way to look at Valentine’s Day. And not just for the guys. If you need ideas, go to instoremag.com and test out our archive search.

22 On Single Tasking Day, let your brain do what it’s been designed so beautifully to handle — focus on one thing at a time: one conversation, one meal, one task, one baseball game.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Classifieds

Most Popular