Manager's To DoLearning Google Docs, Holding a Leo Party and More Manager’s To-Do Items for August Published 2 years agoon July 17, 2018By INSTORE Staff Instore August 2018 Issue Share Tweet Jul. 30 — Aug. 5MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece of fashion jewelry. Do you know what the must-have items are for high school kids this year?CUSTOMER SERVICE Try saying “yes” to clients whenever you can, says Theresia Oreskovic of Peter & Co. Jewelers (Avon Lake, OH). “We try to be ‘yes men,’” she says. “I make it a habit not to say ‘no’ right off the bat, even though customers can come up with the craziest requests.”Aug. 6-12TRAINING This week’s topic: Selling to those with limited budgets — students, working mothers, young professionals: it’s usually most of the people in your market.SALES August is the year’s top birthday month. But instead of holding a bash for everyone with an August birth date, focus on their astrological sign (mostly Leo). People tend to see more similarities between themselves and those of the same sign. It should make for a great party. Roar!Aug. 13-19TECH Engage your online critics. Even if you detest review sites, it’s worth opening a business owner account on Yelp, City-search, and any other website on which your customers are talking about you. Registering generally allows you to correct inaccuracies, receive alerts when you are reviewed, and respond to your critics in a gracious, reasoned manner.MANAGEMENT Just about everybody believes they need to improve their speaking skills. Yet just about nobody wants to do the one thing that can help them improve fastest: to listen to recordings of their voices. Christy Fletcher, a spokesperson for QVC, advises you use this trick: Don’t play the recording back immediately. “Record something. Wait a day. Then listen to your voice,” she says in a column for eHow. AdvertisementAug. 20-26STAFFING Hire support and sales staff for the holidays now. If it’s part-timers, start with a few hours a week to ensure they are up to speed when the holidays arrive.DISPLAYS Call a few suppliers and issue them a challenge: I need to redo X cases for $Y. What can you do for me? “Most display companies have some items (returns, show samples, etc.) around they will be happy to sell at a discount,” says display consultant Larry Johnson. Aug. 27-Sep. 2INVENTORY Review client-purchase histories so you’re ready to make recommendations once the holiday season begins. INTERNET With all the social media sites that come and go (MySpace, anyone?), it’s easy to have dated store information floating around the Web in inactive accounts. Clean up your digital profile by closing down those accounts. Services such as NameChk.com can help you track down your errant accounts.Related Topics:customer serviceINSTORE August '18managementManager's To DoMarketingsales trainingsocial mediastaff trainingwebsites click to Comment(Comment) INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at firstname.lastname@example.org. Advertisement SPONSORED VIDEOWilkerson TestimonialsTo Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than DeliveredEven successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. 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