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Les Georgettes Launches Collection in US

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(Press Release) French brand LES GEORGETTES launches its first collection in the United States in fall 2016. The French jeweler specializes in a patented concept that offers consumers customizable bracelets. Clients may choose among a wide array of metalwork bracelet styles and further personalize by selecting and collecting multi-color, reversible and interchangeable leather bands. The collection was created using the savoir-faire of two premier French companies ALTESSE and TEXIER, both part of the RENAISSANCE LUXURY GROUP. The brand brings a combination of ALTESSE’S craftsmanship in jewelry and TEXIER’s craftsmanship in leather goods. The brand name, LES GEORGETTES, honors the memory of Georges Legros, one of the founders of ALTESSE.

The highly customizable bracelet concept yields more than 20,000 styling possibilities. The innovative patented concept and design is 100 percent made in France. There are 17 bracelet styles to date with seven metal finishes including gold, matte gold, rose gold, matte rose gold, silver, matte silver and ruthenium. The bracelets are plated with premium quality and finish yielding a luxury product at an affordable retail price starting at $79 dollars for the small size, $99 dollars for the medium and $119 dollars for the large. Clients can express creativity, personality and style by mixing and matching bracelets with reversible leather straps encouraging multiple repurchases in the quest for new colors and styles.

In less than one year, more than 500,000 cuffs were sold worldwide. Currently, there are 1,300 points of sales worldwide. Successful launches to date include France, Belgium, Netherlands, UK, Germany, Italy, Spain, Austria, Switzerland, Portugal, Australia, Indonesia, South Korea, Canada and, finally, the United States.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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