(Press Release) French brand LES GEORGETTES launches its first collection in the United States in fall 2016. The French jeweler specializes in a patented concept that offers consumers customizable bracelets. Clients may choose among a wide array of metalwork bracelet styles and further personalize by selecting and collecting multi-color, reversible and interchangeable leather bands. The collection was created using the savoir-faire of two premier French companies ALTESSE and TEXIER, both part of the RENAISSANCE LUXURY GROUP. The brand brings a combination of ALTESSE’S craftsmanship in jewelry and TEXIER’s craftsmanship in leather goods. The brand name, LES GEORGETTES, honors the memory of Georges Legros, one of the founders of ALTESSE.
The highly customizable bracelet concept yields more than 20,000 styling possibilities. The innovative patented concept and design is 100 percent made in France. There are 17 bracelet styles to date with seven metal finishes including gold, matte gold, rose gold, matte rose gold, silver, matte silver and ruthenium. The bracelets are plated with premium quality and finish yielding a luxury product at an affordable retail price starting at $79 dollars for the small size, $99 dollars for the medium and $119 dollars for the large. Clients can express creativity, personality and style by mixing and matching bracelets with reversible leather straps encouraging multiple repurchases in the quest for new colors and styles.
In less than one year, more than 500,000 cuffs were sold worldwide. Currently, there are 1,300 points of sales worldwide. Successful launches to date include France, Belgium, Netherlands, UK, Germany, Italy, Spain, Austria, Switzerland, Portugal, Australia, Indonesia, South Korea, Canada and, finally, the United States.
