Connect with us

Press Releases

Leser Enterprises Discontinues Color Story Brand

mm

Published

on

Leser will focus on LovePendants.

After years of creating new collections like Rhapsody, Strand, Jewelmesh and Modern Estate, owner/designer Robert Leser has discontinued the Color Story brand of gemstone jewelry he launched in 1997.

The brand featured a multicolored gemstone palette and uniquely cut stones.

“I loved creating jewelry in combinations of pinks, greens, yellows, purples and shades of blue,” Leser said. “A Rhapsody ring was available in 40 color combinations! It was the stones that sold the jewelry. In the beginning many retailers told me I was crazy and said no one would buy these color combinations. I figured there were stores looking for different goods to carry that would find me. That was 21 years and about 98,000 pieces ago.”

Leser has had a diverse career as a third-generation rough diamond dealer and sightholder for the first 11 years; a dealer in top-tier polished diamonds and private jeweler; creator of the Tulipset brand of engagement ring, which Stuller acquired; U.S. partner in Italian gold jewelry brand Rialto; Color Story; and now LovePendants, the engraved and enameled crystal charm company.

“When people ask me how I got started in the industry, I tell them I started at the top and now I am selling $32 charms,” he said. “Do you think I am a success? I certainly do! I had success in every business and loved what I did in each path of my career. I love what I’m doing now. The pleasure I derive from LovePendants is that I don’t have to reinvent the wheel every year. It’s one cute, unique product with thousands of versions and thousands to come.”

Color Story’s inventory is being sold at a discount at LovePendants JCK booth B26146. All the models, molds and loose gemstone inventory will be available for sale as well.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular