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Let The Dogs Out On Mother’s Day, Find Your Political Voice During National Business Week, and Other Important Dates In May

Also during National Etiquette Week, take the chance to discuss manners with your staff in the age of COVID-19.

Published

4 years ago

April 29, 2020

INSTORE Staff Instore May 2020 Issue

Let The Dogs Out On Mother’s Day, Find Your Political Voice During National Business Week, and Other Important Dates In May

1-7 Each May, Washington uses NATIONAL SMALL BUSINESS WEEK as an opportunity to pay tribute to the central contribution made by small businesses to the national economy, but that’s about where it stops. With elections looming, get active in your local business chamber and groups to ensure that the issues that matter to you, such as relief from the COVID-19 pandemic, taxes and regulatory burdens, get paid more than lip service.

10 MOTHER’S DAY quickly follows National Pet Week (May 3-9) this year. Team up with a local pet business to run a co-promotion.

14 A question for your staff at the beginning of NATIONAL ETIQUETTE WEEK: A customer extends his hand to seal a big sale. Do you a) pull away, b) shake it anyway (and plan to quickly go wash your hand), c) elbow bump, or d) other?

15 Strap on your helmet and join the 2 million Americans who will cycle to work as part of NATIONAL BIKE TO WORK DAY. It’s about fun, fitness and clean air — and if you join your business district’s organizing committee, a good networking op.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”