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Let’s Hear it for Blondes, Independent Designers and More People and Dates to Celebrate in July

And don’t forget cousins — they’re easy to celebrate, too.

Published

6 months ago

June 15, 2025

INSTORE Staff Instore June 2025 Issue

Let’s Hear it for Blondes, Independent Designers and More People and Dates to Celebrate in July

PHOTO: ISTOCKPHOTO

1 Debbie Harry, one of the iconic blondes of the 20th century, turns 80 today. That sounds like the perfect reason for a Blondes Have More Fun Party. Put together a special display of platinum and white gold jewelry, paper the store in Marilyn Monroe posters and urge all staff and customers to wear blond wigs. Why? Because, as the old jokes goes, the thing brunettes miss most about a great party … is the invitation.

4 On America’s birthday, put together a collection of independent American jewelry designers using American gemstones. Even better if can you find them at the various artisan fairs that are so popular around the country at this time of year.

13 Embrace Your Geekness Day. You love rocks, the geological history, the difference a little extra magnesium makes, the mathematical formulas behind the cuts … and so do a lot of your customers. How about closing the store for one morning and holding a coffee morning/gemological tour through your store? Start with the quartzes and move up to the diamonds.

24 It took 63 years for Father’s Day to go from whimsical thought to presidential declaration. Who is to say Cousin’s Day won’t make the big time as well? Start promoting.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.