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Let’s Hear it for Blondes, Independent Designers and More People and Dates to Celebrate in July

And don’t forget cousins — they’re easy to celebrate, too.

Published

10 months ago

June 15, 2025

INSTORE Staff Instore June 2025 Issue

Let’s Hear it for Blondes, Independent Designers and More People and Dates to Celebrate in July

PHOTO: ISTOCKPHOTO

1 Debbie Harry, one of the iconic blondes of the 20th century, turns 80 today. That sounds like the perfect reason for a Blondes Have More Fun Party. Put together a special display of platinum and white gold jewelry, paper the store in Marilyn Monroe posters and urge all staff and customers to wear blond wigs. Why? Because, as the old jokes goes, the thing brunettes miss most about a great party … is the invitation.

4 On America’s birthday, put together a collection of independent American jewelry designers using American gemstones. Even better if can you find them at the various artisan fairs that are so popular around the country at this time of year.

13 Embrace Your Geekness Day. You love rocks, the geological history, the difference a little extra magnesium makes, the mathematical formulas behind the cuts … and so do a lot of your customers. How about closing the store for one morning and holding a coffee morning/gemological tour through your store? Start with the quartzes and move up to the diamonds.

24 It took 63 years for Father’s Day to go from whimsical thought to presidential declaration. Who is to say Cousin’s Day won’t make the big time as well? Start promoting.

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.