Tools and ServicesLifestyle Photography, Effective Sales Training and More Service News This Month Plus solutions to preventing and/or reducing property damage and business interruption loss. Published 4 months ago on March 8, 2020By INSTORE Staff Instore March 2020 Issue Share Tweet Pearl PublicityThe Cultured Pearl Association of America (CPAA) has released new lifestyle photography and videos for its membership to use on signage, blog posts, websites, postcards, and more — all carefully styled to show the beauty of pearls worn in a modern, on-trend context. cpaa.orgTrain with ChrisChristopher Designs has launched an interactive online training program for sales associates that provides cutting edge insight into today’s bridal customer and sales theory — and offers a commission incentive for sales made after passing the training. christopherdesigns.comBetter GoldNon-profit organization Mercury Free Mining (MFM) is coordinating scientific testing of the efficient and potentially safer GOLDROP gold separation process with the University of Mines and Technology in Tarkwa, Ghana. To learn more or support the endeavor, visit MFM’s website. mercuryfreemining.orgMutual ProtectionJewelers Mutual Insurance Group recently created an alliance with Hartford Steam Boiler to offer additional technology solutions to Jewelers Mutual commercial policyholders with the goal of preventing and/or reducing property damage and business interruption loss from water and frozen pipes. jewelersmutual.comNAJA Know-HowThe National Association of Jewelry Appraisers (NAJA) released an updated online Appraisal Studies course. Available to NAJA members and nonmembers, it offers a range of individual lessons, interactive sessions, and supplemental videos. najaappraisers.com Related Topics: Christopher DesignsCPAAFeaturedJewelers Mutual Insurance GroupMFMNAJA click to Comment(Comment) INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Advertisement SPONSORED VIDEO Wilkerson TestimonialsWhen Liquidation Is the Best Option, This Legendary Jeweler Chose WilkersonGeorge Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.” You may like Jewelry Dedicated for Dads and More of This Month’s Service News These Are The Latest in Services For Jewelers COUTURE’s Very Own Podcast Series and More of This Month’s Service News Promoted Headlines Perk Up Your EarsGabriel & Co. The Rings for Virtual ‘I Do’s’Gabriel & Co. 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