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Lifestyle Photography, Effective Sales Training and More Service News This Month

Plus solutions to preventing and/or reducing property damage and business interruption loss.

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Lifestyle Photography, Effective Sales Training and More Service News This Month

Pearl Publicity

The Cultured Pearl Association of America (CPAA) has released new lifestyle photography and videos for its membership to use on signage, blog posts, websites, postcards, and more — all carefully styled to show the beauty of pearls worn in a modern, on-trend context. cpaa.org

Train with Chris

Christopher Designs has launched an interactive online training program for sales associates that provides cutting edge insight into today’s bridal customer and sales theory — and offers a commission incentive for sales made after passing the training. christopherdesigns.com

Better Gold

Non-profit organization Mercury Free Mining (MFM) is coordinating scientific testing of the efficient and potentially safer GOLDROP gold separation process with the University of Mines and Technology in Tarkwa, Ghana. To learn more or support the endeavor, visit MFM’s website. mercuryfreemining.org

Mutual Protection

Jewelers Mutual Insurance Group recently created an alliance with Hartford Steam Boiler to offer additional technology solutions to Jewelers Mutual commercial policyholders with the goal of preventing and/or reducing property damage and business interruption loss from water and frozen pipes. jewelersmutual.com

NAJA Know-How

The National Association of Jewelry Appraisers (NAJA) released an updated online Appraisal Studies course. Available to NAJA members and nonmembers, it offers a range of individual lessons, interactive sessions, and supplemental videos. najaappraisers.com

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SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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