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Lifestyle Photography, Effective Sales Training and More Service News This Month

Plus solutions to preventing and/or reducing property damage and business interruption loss.

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Lifestyle Photography, Effective Sales Training and More Service News This Month

Pearl Publicity

The Cultured Pearl Association of America (CPAA) has released new lifestyle photography and videos for its membership to use on signage, blog posts, websites, postcards, and more — all carefully styled to show the beauty of pearls worn in a modern, on-trend context. cpaa.org

Train with Chris

Christopher Designs has launched an interactive online training program for sales associates that provides cutting edge insight into today’s bridal customer and sales theory — and offers a commission incentive for sales made after passing the training. christopherdesigns.com

Better Gold

Non-profit organization Mercury Free Mining (MFM) is coordinating scientific testing of the efficient and potentially safer GOLDROP gold separation process with the University of Mines and Technology in Tarkwa, Ghana. To learn more or support the endeavor, visit MFM’s website. mercuryfreemining.org

Mutual Protection

Jewelers Mutual Insurance Group recently created an alliance with Hartford Steam Boiler to offer additional technology solutions to Jewelers Mutual commercial policyholders with the goal of preventing and/or reducing property damage and business interruption loss from water and frozen pipes. jewelersmutual.com

NAJA Know-How

The National Association of Jewelry Appraisers (NAJA) released an updated online Appraisal Studies course. Available to NAJA members and nonmembers, it offers a range of individual lessons, interactive sessions, and supplemental videos. najaappraisers.com

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SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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