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Lifestyle Photography, Effective Sales Training and More Service News This Month

Plus solutions to preventing and/or reducing property damage and business interruption loss.

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Lifestyle Photography, Effective Sales Training and More Service News This Month

Pearl Publicity

The Cultured Pearl Association of America (CPAA) has released new lifestyle photography and videos for its membership to use on signage, blog posts, websites, postcards, and more — all carefully styled to show the beauty of pearls worn in a modern, on-trend context. cpaa.org

Train with Chris

Christopher Designs has launched an interactive online training program for sales associates that provides cutting edge insight into today’s bridal customer and sales theory — and offers a commission incentive for sales made after passing the training. christopherdesigns.com

Better Gold

Non-profit organization Mercury Free Mining (MFM) is coordinating scientific testing of the efficient and potentially safer GOLDROP gold separation process with the University of Mines and Technology in Tarkwa, Ghana. To learn more or support the endeavor, visit MFM’s website. mercuryfreemining.org

Mutual Protection

Jewelers Mutual Insurance Group recently created an alliance with Hartford Steam Boiler to offer additional technology solutions to Jewelers Mutual commercial policyholders with the goal of preventing and/or reducing property damage and business interruption loss from water and frozen pipes. jewelersmutual.com

NAJA Know-How

The National Association of Jewelry Appraisers (NAJA) released an updated online Appraisal Studies course. Available to NAJA members and nonmembers, it offers a range of individual lessons, interactive sessions, and supplemental videos. najaappraisers.com

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SPONSORED VIDEO

Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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