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Lifestyle Photography, Effective Sales Training and More Service News This Month

Plus solutions to preventing and/or reducing property damage and business interruption loss.

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Pearl Publicity

The Cultured Pearl Association of America (CPAA) has released new lifestyle photography and videos for its membership to use on signage, blog posts, websites, postcards, and more — all carefully styled to show the beauty of pearls worn in a modern, on-trend context. cpaa.org

Train with Chris

Christopher Designs has launched an interactive online training program for sales associates that provides cutting edge insight into today’s bridal customer and sales theory — and offers a commission incentive for sales made after passing the training. christopherdesigns.com

Better Gold

Non-profit organization Mercury Free Mining (MFM) is coordinating scientific testing of the efficient and potentially safer GOLDROP gold separation process with the University of Mines and Technology in Tarkwa, Ghana. To learn more or support the endeavor, visit MFM’s website. mercuryfreemining.org

Mutual Protection

Jewelers Mutual Insurance Group recently created an alliance with Hartford Steam Boiler to offer additional technology solutions to Jewelers Mutual commercial policyholders with the goal of preventing and/or reducing property damage and business interruption loss from water and frozen pipes. jewelersmutual.com

NAJA Know-How

The National Association of Jewelry Appraisers (NAJA) released an updated online Appraisal Studies course. Available to NAJA members and nonmembers, it offers a range of individual lessons, interactive sessions, and supplemental videos. najaappraisers.com

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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