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Light Performance the Extra Added Value when Shopping for Diamonds

Compete against e-commerce sites who are opening up 100’s of retail stores.




(PRESS RELEASE) Compete against e-commerce sites who are opening up 100’s of retail stores with free and easy light performance technology. This feature gives you that added point of distinction to help close sales quicker and easier. Consumers want to know why one diamond outshines another and want to buy a diamond that will be the brightest diamond in the room. By having a diamond with a 3rd party light performance grading, consumers become more confident in the diamond they are selecting, it brings a uniqueness to their buying experience within your store.

GN Diamond provides free light performance analysis on all of their certified loose diamond inventory along with large diamond studs. Diamond Hunt, GN Diamond’s free, loose diamond search portal of over 5,700 loose diamonds, seamlessly integrates with your website to showcase your entire inventory plus GN’s entire inventory. With a sleek interface and embeddable links for your website, you can create an enchanting and educational online customer experience that rivals the major internet retailers. When luxury shoppers reach your website, they will easily find what they are looking for and quickly understand the unique characteristics and value of each loose diamond.

  • Show off light performance. Easily explain the cost of individual diamonds by showcasing their brilliancy and brightness. The light performance provides a third-party grading to compare the often subtle differences between one G SI1 and another seemingly similar G SI1.(for example)
  • Simplify the Diamond Presentation. Shorten your diamond presentation by easily overcoming pricing objections even before they come up. This is a free and easy to use tool.
  • A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
  • On-line GIA, AGS, and EGL-USA certification for all diamonds.

In addition, when retailers are buying loose diamonds for stock, GN makes selecting and shopping simple with a quick link or QR code of each diamond showing the above features.

If you have any questions on light performance or adding Diamond Hunt to your website feel free to learn more at, or speak to a GN representative at or 800-724-8810. We are open 7 days a week.



Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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