Press Releases

Light Performance the Extra Added Value when Shopping for Diamonds

Compete against e-commerce sites who are opening up 100’s of retail stores.

Published

3 years ago

August 27, 2021

Press Releases

(PRESS RELEASE) Compete against e-commerce sites who are opening up 100’s of retail stores with free and easy light performance technology. This feature gives you that added point of distinction to help close sales quicker and easier. Consumers want to know why one diamond outshines another and want to buy a diamond that will be the brightest diamond in the room. By having a diamond with a 3rd party light performance grading, consumers become more confident in the diamond they are selecting, it brings a uniqueness to their buying experience within your store.

GN Diamond provides free light performance analysis on all of their certified loose diamond inventory along with large diamond studs. Diamond Hunt, GN Diamond’s free, loose diamond search portal of over 5,700 loose diamonds, seamlessly integrates with your website to showcase your entire inventory plus GN’s entire inventory. With a sleek interface and embeddable links for your website, you can create an enchanting and educational online customer experience that rivals the major internet retailers. When luxury shoppers reach your website, they will easily find what they are looking for and quickly understand the unique characteristics and value of each loose diamond.

Show off light performance. Easily explain the cost of individual diamonds by showcasing their brilliancy and brightness. The light performance provides a third-party grading to compare the often subtle differences between one G SI1 and another seemingly similar G SI1.(for example)
Simplify the Diamond Presentation. Shorten your diamond presentation by easily overcoming pricing objections even before they come up. This is a free and easy to use tool.
A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
On-line GIA, AGS, and EGL-USA certification for all diamonds.

In addition, when retailers are buying loose diamonds for stock, GN makes selecting and shopping simple with a quick link or QR code of each diamond showing the above features.

If you have any questions on light performance or adding Diamond Hunt to your website feel free to learn more at www.gndiamond.com-, or speak to a GN representative at sales@gndiamond.com or 800-724-8810. We are open 7 days a week.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”