(PRESS RELEASE) Compete against e-commerce sites who are opening up 100’s of retail stores with free and easy light performance technology. This feature gives you that added point of distinction to help close sales quicker and easier. Consumers want to know why one diamond outshines another and want to buy a diamond that will be the brightest diamond in the room. By having a diamond with a 3rd party light performance grading, consumers become more confident in the diamond they are selecting, it brings a uniqueness to their buying experience within your store.
GN Diamond provides free light performance analysis on all of their certified loose diamond inventory along with large diamond studs. Diamond Hunt, GN Diamond’s free, loose diamond search portal of over 5,700 loose diamonds, seamlessly integrates with your website to showcase your entire inventory plus GN’s entire inventory. With a sleek interface and embeddable links for your website, you can create an enchanting and educational online customer experience that rivals the major internet retailers. When luxury shoppers reach your website, they will easily find what they are looking for and quickly understand the unique characteristics and value of each loose diamond.
- Show off light performance. Easily explain the cost of individual diamonds by showcasing their brilliancy and brightness. The light performance provides a third-party grading to compare the often subtle differences between one G SI1 and another seemingly similar G SI1.(for example)
- Simplify the Diamond Presentation. Shorten your diamond presentation by easily overcoming pricing objections even before they come up. This is a free and easy to use tool.
- A 360-degree video of the diamond and its natural birthmarks. This fully transparent view is far better than the types of still images typically shown online.
- On-line GIA, AGS, and EGL-USA certification for all diamonds.
In addition, when retailers are buying loose diamonds for stock, GN makes selecting and shopping simple with a quick link or QR code of each diamond showing the above features.
If you have any questions on light performance or adding Diamond Hunt to your website feel free to learn more at www.gndiamond.com-, or speak to a GN representative at sales@gndiamond.com or 800-724-8810. We are open 7 days a week.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
