Connect with us

Dave Richardson

Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Make sure every one of your salespeople is ready to roll.

mm

Published

on

Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Tip: A Sales Machine Needs Four Good Tires

WHY IT IS TRUE: There are four wheels on a car. If one is flat, the car won’t drive well. It’s the same in your jewelry store. If one team member is flat, the store will quickly need to “fill the spare tire.”

PLAN OF ACTION: Each of your salespeople must “hear it, learn it, internalize it, and practice it,” and then be observed doing it in practice as well as live presentations. There are many remarkable ideas, strategies, and great solutions for developing and closing sales. Work with your team closely. The goal is simply to continually move your excellent business forward with skilled sales professionals who represent you effectively.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular