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Dave Richardson

Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Make sure every one of your salespeople is ready to roll.

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Tip: A Sales Machine Needs Four Good Tires

WHY IT IS TRUE: There are four wheels on a car. If one is flat, the car won’t drive well. It’s the same in your jewelry store. If one team member is flat, the store will quickly need to “fill the spare tire.”

PLAN OF ACTION: Each of your salespeople must “hear it, learn it, internalize it, and practice it,” and then be observed doing it in practice as well as live presentations. There are many remarkable ideas, strategies, and great solutions for developing and closing sales. Work with your team closely. The goal is simply to continually move your excellent business forward with skilled sales professionals who represent you effectively.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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