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Dave Richardson

Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Make sure every one of your salespeople is ready to roll.

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Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Tip: A Sales Machine Needs Four Good Tires

WHY IT IS TRUE: There are four wheels on a car. If one is flat, the car won’t drive well. It’s the same in your jewelry store. If one team member is flat, the store will quickly need to “fill the spare tire.”

PLAN OF ACTION: Each of your salespeople must “hear it, learn it, internalize it, and practice it,” and then be observed doing it in practice as well as live presentations. There are many remarkable ideas, strategies, and great solutions for developing and closing sales. Work with your team closely. The goal is simply to continually move your excellent business forward with skilled sales professionals who represent you effectively.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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