Connect with us

Dave Richardson

Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Make sure every one of your salespeople is ready to roll.

mm

Published

on

Like the Tires of a Car, One Flat Salesperson Can Ruin the Experience

Tip: A Sales Machine Needs Four Good Tires

WHY IT IS TRUE: There are four wheels on a car. If one is flat, the car won’t drive well. It’s the same in your jewelry store. If one team member is flat, the store will quickly need to “fill the spare tire.”

PLAN OF ACTION: Each of your salespeople must “hear it, learn it, internalize it, and practice it,” and then be observed doing it in practice as well as live presentations. There are many remarkable ideas, strategies, and great solutions for developing and closing sales. Work with your team closely. The goal is simply to continually move your excellent business forward with skilled sales professionals who represent you effectively.

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Most Popular